Commercial Retail Planning Lead

6 days ago

Singapore Nicoll Curtin Full time

Overview
The hiring company is a World-Class Global Consumer Electronics Company headquartered in the US. They are seeking a Commercial Retail Planning Lead to drive 4 main pillars of their retail business in Singapore and APAC.

  • Work with store leads to plan Visual merchandising, offline marketing, pop-up stores, and in-store promotions across stores.
  • Commercial & Business Planning for Retail; able to analyze sales data (e.g., different colour products may sell differently in different countries).
  • Know consumer preferences and what sells, and how to improve sales.
  • Product Training for Retail Staff & Enablement; plan store strategy and train sales retail staff on product usage and sales directions.
  • Understanding of distributor-led business models, competitive analysis and positioning, and regional/local market experience (especially APAC and SG).
  • Working with distributors to implement strategy and grow markets.

Responsibilities
Partner with APAC markets to oversee store concepts, retail design, and execution, ensuring alignment with global brand guidelines.
Develop and implement strategic initiatives to drive in-store sales growth, improve operational efficiency, and achieve annual targets.
Understand local business models to tailor customer experiences and store offerings to each market's needs.
Consolidate and analyze business reports and retail sales data to track performance and identify opportunities for improvement.
Monitor sales and marketing trends as well as competitor activity to recommend actions that boost store performance and market reach.
Oversee visual merchandising, product displays, and inventory levels to ensure optimal stock availability and impactful presentation.
Collaborate with store teams and distributors to deliver engaging in-store experiences and consistent branding across locations.
Develop and coordinate training programs to ensure store teams have strong product knowledge and deliver excellent customer service.
Conduct regular store visits and mystery shopping to evaluate store standards, gather customer feedback, and drive continuous improvement.
Provide regular feedback to commercial and product teams on in-store performance and shopper insights.
Requirements
5+ years' experience in a commercial or retail operations role, ideally covering multiple markets in APAC; Singapore market is a must-have.
Experience in distributor-led product brands is required (Consumer Electronics Industry is a plus).
Strong understanding of commercial operations, store operations, visual merchandising, and in-store consumer engagement.
Confident working with business reports and sales data to inform commercial decisions.
Excellent communication and collaboration skills; able to work effectively with stakeholders across markets.
Self-motivated, adaptable, and comfortable managing priorities in a fast-paced regional environment.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Strategy/Planning, General Business, and Analyst
Industries
Retail Appliances, Electrical, and Electronic Equipment, Technology, Information and Media, and Retail
We're removing barriers to opportunities and welcome qualified candidates from all backgrounds.
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