Email marketing specialist

3 days ago


Singapore BGC Group Pte Ltd Full time

We're looking for a results-driven Email Marketing Specialist
to take charge of our lead generation and email outreach strategy,
ensuring a steady pipeline of high-quality prospects. If you thrive on outbound prospecting, strategic targeting, and crafting high-converting email campaigns, this role is for you.
Responsibilities
:
Research and identify target customers and key decision-makers.
Develop and execute outreach strategies via cold emails and other channels.
Craft engaging, high-converting email sequences for lead generation.
Use automation tools (e.g., Mailchimp, Hub Spot) to scale outreach efforts.
Track and analyse campaign performance to improve results.
Ensure compliance with email marketing best practices (e.g., GDPR).
Refine lead qualification criteria to boost conversion rates.
Work closely with sales teams to align messaging and outreach strategies.
Stay updated on industry trends and new sales automation tools.
What We're Looking For:
Min 2 years of experience
in B2 B sales development, outbound marketing, or email marketing.
Experience
in generating and converting leads via outbound outreach.
Understanding
of outbound marketing, audience segmentation, and lead nurturing.
Email copywriting skills
—clear, persuasive, and engaging.
Experience with CRM and sales tools
(e.g., Mailchimp, Hub Spot, ).
Data-driven approach
—able to track, analyse, and optimise campaigns.
Self-motivated, organised, and resilient
in a fast-paced sales environment.
Experience in recruitment is a plus.
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