Email Marketing Strategist

1 day ago


Singapore BGC Group Full time
Job Description

We're seeking a highly motivated and results-driven Email Marketing Specialist to spearhead our lead generation and email outreach strategy. The ideal candidate thrives on outbound prospecting, strategic targeting, and crafting high-converting email campaigns.

Responsibilities:
  • Research and identify target customers and key decision-makers.
  • Develop and execute outreach strategies via cold emails and other channels.
  • Craft engaging, high-converting email sequences for lead generation.
  • Utilize automation tools (e.g., Mailchimp, HubSpot) to scale outreach efforts.
  • Track and analyse campaign performance to improve results.
  • Ensure compliance with email marketing best practices (e.g., GDPR).
  • Refine lead qualification criteria to boost conversion rates.
  • Work closely with sales teams to align messaging and outreach strategies.
  • Stay updated on industry trends and new sales automation tools.


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