Marketing lead

2 months ago

Singapore Anchor Search Group Full time

ROLES AND RESPONSIBILITIES Build and execute a strategic marketing plan with clear and measurable goals, coordinating cross-functional support, and driving data-centric accountability.

Conduct the full spectrum of marketing activities across demand generation, brand management, content creation, product marketing, and partnership marketing.

Partner with the commercial, product, and data teams to build and deploy coordinated demand generation programs.

Analyse the effectiveness of campaigns, content, and channels, running experiments to optimise results or iterate on strategy.

Lead and develop the marketing team – recruiting, on-boarding, empowering, and mentoring team members to deliver outstanding results.

REQUIREMENTS Have more than 5 years of B2 B work experience in CRM, communications, marketing (demand gen, marketing operations, or product marketing), customer success, or related areas of focus.

Experience in project management across multiple teams.

Experience in successfully creating and deploying inbound and outbound demand generation programs in a startup environment.

Have hands-on knowledge and strong familiarity with marketing automation and digital marketing analytics tools such as Google Analytics, Hubspot, and/or other content/campaign management systems.

Are familiar with the venture capital and startup ecosystem.

Are interested in learning about different industries.

Are self-motivated and aware of what career success means to you.

We regret that only shortlisted candidates will be notified.

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