Paid Ads Content Strategist

1 week ago

Singapore SimplyGood Full time

Seniority : Executive (3-4 years experience)
About SimplyGood
SimplyGood ( is an eco-friendly home care brand on a mission to revolutionize the way consumers clean, making sustainability effortless and accessible. We are a startup scaling fast through
social media paid advertising , and we need an expert
Content Creator / Video Producer
to create viral, high-converting content for platforms like
Instagram, Facebook, and TikTok .
If you're obsessed with
hook-driven storytelling , creating
scroll-stopping video ads , and
turning content into conversions , this role is for you
Role Overview
We are seeking a
data-driven content strategist and creator
who can develop, execute, and optimize high-performing ad creatives for
Meta (Facebook & Instagram), TikTok, YouTube, and Google Ads . You will play a critical role in crafting
scroll-stopping, conversion-driven ad content
that boosts engagement, lowers CPA, and increases ROAS.
This role requires a strong blend of
creative storytelling and performance marketing expertise , ensuring that every ad is backed by insights, structured for virality, and optimized for conversions.
Key Responsibilities
Develop and execute a content strategy specifically for
paid advertising
across Meta, TikTok, and Google.
Research industry trends, audience behavior, and competitors' best-performing ad creatives to refine SimplyGood's approach.
Plan and optimize ad creatives for different campaign objectives (awareness, conversion, retargeting, etc.).
Develop a structured
A/B testing
roadmap to test variations in ad creatives, copy, and hooks for continuous improvement.
Content Creation & Production
Script, shoot, and edit high-performing
short-form video ads
(TikTok, Reels, Facebook Ads) tailored for different platforms.
Write
high-converting ad copy
for headlines, captions, and landing pages.
Create eye-catching
static, GIF, and motion graphic ads
using Canva, Photoshop, or similar tools.
Repurpose user-generated content (UGC) and influencer assets into compelling ad creatives.
Work closely with media buyers and performance marketers to iterate on creative strategies.
Performance Analysis & Optimization
Track
ad performance metrics
(CTR, ROAS, CPM, CPA) to optimize content for better results.
Use
Meta Ads Manager, Google Analytics, and TikTok Ad Insights
to analyze audience engagement and conversion rates.
Continuously
test different ad creatives
(hooks, formats, messaging) to improve efficiency and maximize budget.
Identify
winning creatives
and scale them effectively across different ad platforms.
Stay updated with the latest paid ad trends, creative formats, and platform updates to ensure SimplyGood stays ahead.
What We're Looking For
3+ years
of experience in paid ad content creation, performance marketing, or digital advertising (experience with eCommerce brands or DTC ads is a big plus).
Experience
creating direct-response ads optimized for conversions
(not just brand awareness).
Strong understanding of
paid ad creatives
(what works for TikTok, IG Reels, Facebook) optimized for conversions.
Experience in
storytelling & viral content creation
(knowing how to hook viewers in the first 3 seconds).
Ability to
self-shoot and edit
high-quality videos.
Strong proficiency in
video editing tools (CapCut, Premiere Pro, After Effects, or similar)
and basic design tools (Canva, Photoshop).
Deep understanding of
social media ad algorithms (Meta, TikTok, Google Ads)
and how to make creatives perform better.
Strong
copywriting skills
for ad hooks, captions, and conversion-driven messaging.
Ability to analyze data and
pivot creative strategies
based on performance insights.
Why Join SimplyGood?
Be part of a fast-growing eCommerce brand disrupting the home care industry.
Work in a media-first startup that thrives on content-driven marketing.
Full creative ownership—test and iterate ideas quickly.
Mission-driven startup tackling plastic waste & transforming the FMCG industry to be more sustainable.
Fast career growth opportunities.
Competitive salary and
performance-based incentives
for high ROAS ad creatives.
Hybrid work setup with a strong team culture that values creativity and innovation.
Ready to Create Ads That Convert? Apply Now
Simply fill up this application form: Application Form
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