Content Strategist

6 days ago

Singapore Hogarth Worldwide Full time

Hogarth Worldwide is the world's leading creative content production company. Born to make the best work brilliantly, we combine craft, insight and technology to bring creative work to life for many of the world's most famous brands.

**A Hybrid working model**

Once offices are fully open we will be moving to a hybrid working model, which will allow our employees to split their time between the office and other locations, something we hope will provide everyone much more flexibility to their working week. The expectation is that working life at Hogarth will involve working from the office for about 50% of the time for most people. Please speak to the Talent Acquisition team to find out more information.

**Role Summary**:
We are looking for an Addressable Content Strategist who works to understand business goals and user needs, to deliver clear and relevant content that brings the two together.

As an Addressable Content Strategist in Hogarth, you know great content when you see it, and you're dedicated to delivering content strategies that ensure that level of impact. You are equally comfortable hashing out content goals with designers and business analysts, presenting digital strategy recommendations to client executives, and conducting content audits. You care about creating better, smarter content that energizes people and organizations, and you never stop hunting for new ways to achieve that goal.

**Responsibilities**:

- Understands all aspects of content strategy, from research, analysis and strategic planning to the ongoing creation, optimisation, and governance of content that serves user needs and helps achieve measurable business objectives
- Use a combination of data analysis and creative thinking to develop the best approach for content strategy - ensuring plans meet business objectives and considers multiple audience segments and customer journey
- Develop innovative 360 content executions against defined brand strategy and themes.
- Work across integrated digital / social campaigns, with experience in audio, print and live event experiences
- Collaborate with Hogarth internal teams on production models to produce, internationalise and optimise content and to set up platform solutions for clients.
- Define and write compelling narratives that inspire content tactics laddered back to the core strategy
- Use data to measure content effectiveness and develop optimisation plans for ongoing and future campaigns
- Identify and work with technology solutions (free and paid) that support strategy development and deliver efficiencies and scale.

**Qualifications**:

- You have 3-5 years experience crafting content strategy within a branded environment, whether agency-side or in-brand.
- You are an advocate for an audience-first approach
- You have amazing research, analytical, and decision-making skills
- You are familiar with the use of taxonomy for content management and recommends improvement to existing information architecture.
- You are organised, thoughtful and can be counted on to deliver great work at all times
- Bachelor's degree or equivalent, with strong content/digital marketing and analytical background

**Experience**:

- Excellent knowledge of technology and existing and emerging content platforms
- A working understanding of digital advertising ecosystem is also necessary, including an understanding of SEO and programmatic creative
- Hands on experience in addressability (DCO/personalisation) and knowledge on content personalisation and AdTech
- An excellent presenter with the ability to engage and motivate others
- The ability to thrive in an ever changing and dynamic work environment
- Experience working in a high technology, service driven environment
- Ability to recognize and develop strategic opportunities

LI - CL

**Diversity and Inclusion**:
**Hogarth is committed to diversity and inclusion, through our ideas, our people, how we behave and conduct ourselves. Creating a truly inclusive culture at all levels of the organisation that encourages different points of view, making Hogarth not only a better company and place to work but an environment where everyone experiences connection, opportunity and a sense of belonging.**:
**Data**:

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