Content Strategist

9 hours ago

Singapore JEET ANALYTICS PTE. LTD. Full time

We are looking for Content Strategist with below requirements;
Responsible for defining and creating content strategies aligned with business objectives and user needs, optimising for search engines and social media.
- **Content Strategy**
- Define and detail a strategy for how the content helps a product or service to deliver on its value proposition.
- Create sensible processes for structuring and refreshing content.

**2.**Content Creation and Optimization**:

- Translate complex information into clear and concise language.
- Develop compelling copy, including headlines, taglines, and body text.
- Maintain consistent tone and style across products.

**3.**User Research and Analysis**:

- Conduct user research to understand needs, preferences, and behaviours.
- Utilise various research methods, including interviews, surveys, and analytics.

**4.**Information Architecture**:

- Design and organise content for easy navigation and findability.
- Validate information architecture using methods like card sorting and tree testing.

**5.**Usability and Accessibility**:

- Create content that is accessible and inclusive.
- Design and conduct usability tests to evaluate content effectiveness.

**6.**Content Management**:

- Audit, track, and map content to information architecture.
- Ensure consistency and accuracy across all content.

**7.Design Pattern Application**:
a) Utilise industry best practices and emerging technologies for content organisation and presentation.

**8.**Brand Alignment**:

- Develop content consistent with the company's brand image.
- Address both business goals and consumer needs in content creation.

**9.**Continuous Improvement**:

- Stay updated on the latest developments in SEO, content trends, and consumer behaviour.
- Identify areas for improvement based on usability testing and performance metrics.

**10.Cross-functional Collaboration**:
a) Work with designers, product managers, and other stakeholders to ensure content aligns with overall product strategy.

**Requirements**:

- Experience working as a Content Strategist, UX Writer, Communications Designer or related design role.
- Diploma or bachelor’s degree in marketing, communications, advertising, journalism, product design, UX, or related field.
- Skilled in copywriting, content creation, and copy editing, including writing in different voices and styles for various target audiences.
- Strong content presentation skills.
- Comfortable working with Product, Tech, Data, and Business partners to deliver services and experiences
- Strong knowledge of product design processes and emerging technologies
- Demonstrates systems thinking, teamwork, leadership, planning, and successfully implemented projects in a dynamic and agile environment.
- Self-directed, organised, and efficient; a deep and insightful thinker who likes
- the challenge of a complex problem and is an effective communicator, presenter, and negotiator.

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