Head, Product Marketing

Head, Product Marketing – Loyalty & Fintech Join to apply for the Head, Product Marketing – Loyalty & Fintech role at Grab About Grab Grab is Southeast Asia’s leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle‑free, we’ve got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone with heart, hunger, honour, and humility. Role Overview The Regional Product Marketing (PMM) team delivers tangible value to customers through well‑designed, discoverable products that solve pain points and smoothen friction in their daily experiences. The team works hand in hand with Product, Design, Marketing and Operations across Grab’s eight markets, focusing on the areas that matter most to our customers. Getting to Know the Role You will lead the loyalty and fintech teams in charge of value propositions and the user journey and advocate for our users’ experience. You will learn what motivates them and feed these insights into product development, ensuring we develop world‑class products that meet consumer needs. You will also take these products to market, ensuring they reach the right audience with the right message at the right time to drive key business outcomes. The role reports to the Head of PMM and is a fully onsite role at Grab’s Singapore One‑north office. The Critical Tasks You Will Perform Provide strategic guidance to product, business and marketing teams on how to drive desired outcomes Develop product value propositions and communication rooted in insights, data and a splash of creativity Lead or input into ongoing customer research and use insights to guide product and business teams on challenges and new opportunities Input into the user journey: how the product works, the user experience, and what could go wrong. Identify ways to drive discovery, manage expectations, mitigate a poor experience, educate or upsell depending on the need Manage go‑to‑market for new features and products, including product launch in partnership with multiple teams and driving product adoption among customers Measure product funnel and marketing success to recommend iterations and improvements to both product and communications to drive further adoption Build close relationships with our teams including product managers, product designers, regional marketing (performance, brand, PR), country marketing teams, operations and customer support to drive the execution of product launches, product iteration and ongoing usage of key products Qualifications What essential skills you will need At least 8 years of relevant work experience in top tier technology, retail or consumer companies. Experience with loyalty, fintech and product marketing a plus Proven management experience, with a track record of influencing cross‑functional teams Led a (multi‑market/channel) campaign that delivered results Initiated a piece of research that shifted / redefined a strategy Streamlined and delineated a brand’s sub‑brands or offerings Influenced an idea to solve a problem beyond marketing communications Given your creative teams an inspiring and meaty brief that led to a piece of work you are proud of Created communications plans and frameworks to guide marketing Rolled up your sleeves to dig through data or drive execution What will help set you apart and set you up for success in the role Strong business acumen Storytelling and creativity: being able to turn a functional product benefit into one that connects with our users Strong cross‑functional collaboration and influence a.k.a. your ability to get things done while advocating for your end‑user Sound understanding of the intersection of business‑needs and user‑needs Benefits We have your back with Term Life Insurance and comprehensive Medical Insurance With GrabFlex, create a benefits package that suits your needs and aspirations Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love‑all‑Serve‑all (LASA) volunteering leave We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life’s challenges Equal Opportunity Statement We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique. Employment Details Seniority: Mid‑Senior levelEmployment type: Full‑timeJob function: Marketing Referrals increase your chances of interviewing at Grab by 2x #J-18808-Ljbffr