Lifecycle Marketing manager

5 days ago

Singapore Plaud Full time

Location: Europe/Singapore (Remote/Hybrid)We're hiring a seasoned Email Marketing Operations Manager to take ownership of our European email marketing programs. This role blends strategic thinking, hands-on execution, and GDPR-compliant practices to elevate customer engagement across diverse markets. Your Responsibilities: Manage end-to-end email campaigns across multiple European audiences Drive segmentation, automation, and lifecycle strategy tailored for the region Collaborate with internal stakeholders to deliver localized, on-brand campaigns Continuously improve key KPIs (open rate, CTR, conversions, revenue)Maintain email list hygiene and ensure GDPR-compliant marketing practices Support and enable regional partners across target markets. What We Expect: 3–5+ years of experience in email marketing Experience using platforms like Klaviyo, Salesforce, etc. Firm grasp of marketing automation, CRM workflows, and segmentation Analytical thinker with strong reporting and optimization skills Proficiency in English and at least one of French, German, Italian, or Spanish Deep understanding of GDPR and European privacy standards Preferred: Experience in DTC, e-commerce, SaaS, or digital consumer brands Fluency in French, German, Spanish, or Italian. Knowledge of HTML/CSS for editing email templates Familiar with CDPs, SMS, and push notification strategies #J-18808-Ljbffr

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