Customer Lifecycle Manager

3 days ago

Singapore MCG Talent Full time

Get AI-powered advice on this job and more exclusive features. Direct message the job poster from MCG Talent Overview MCG Talent are on the lookout for a Customer Lifecycle Manager to elevate our client's digital product across Asia. This role focuses on creating data-driven customer journeys, analysing campaign performance, and collaborating cross-functionally across APAC. Key Responsibilities Develop and optimize automated customer journeys (e.g., onboarding, engagement, retention, cross-sell, reactivation) across email, SMS, push notifications, and in-app channels. Leverage a leading marketing automation platform to deliver scalable, event-driven, personalized communications. Collaborate with Product and Platform teams to define key customer data events (e.g., sign-up, activity milestones, inactivity, location-based triggers, or tier upgrades). Build audience segments based on demographics, product usage, user behavior, and other relevant criteria. Design and execute A/B tests, analyze performance against control groups, and iterate to improve campaign outcomes. Deliver monthly dashboards with actionable insights and recommendations. Partner with Product Marketing, Go-to-Market, Product Development, Operations, and Sales teams to ensure alignment and timely campaign execution. Qualifications 5+ years of experience in lifecycle marketing for digital products (B2B2C preferred). Hands-on expertise with a leading marketing automation platform, including journey orchestration, automation workflows, segmentation, dynamic content, and reporting. Proven track record of driving customer behavior change through data-driven, event-based campaigns and A/B testing. Strong understanding of product integrations (e.g., CDP, APIs, ETL processes, webhooks) and ability to work with technical teams. Experience managing multi-channel campaigns (email, push, in-app, SMS) with advanced personalization. Seniority level Mid-Senior level Employment type Full-time Job function Marketing, Information Technology, and Strategy/Planning Industries: Technology, Information and Media, Marketing Services, and IT Services and IT Consulting We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

  • Customer Lifecycle Marketing Manager

    4 days ago

    Singapore TMGM Full time $80,000 - $120,000 per year

    About the company:TMGM empowers investors to take charge of their investment portfolio, combining CFD trading opportunities across 6 asset classes with access to 12,000+ products including Forex, Shares, Precious Metals, Energies, Indices, and Cryptocurrencies.Our sophisticated online platform simplifies direct CFD trading: providing the technology, turn-key...

  • Customer Lifecycle Marketing Manager

    2 days ago

    Singapore TMGM Full time $80,000 - $120,000 per year

    About the company:TMGM empowers investors to take charge of their investment portfolio, combining CFD trading opportunities across 6 asset classes with access to 12,000+ products including Forex, Shares, Precious Metals, Energies, Indices, and Cryptocurrencies.Our sophisticated online platform simplifies direct CFD trading: providing the technology, turn-key...

  • Growth Specialist

    1 week ago

    Central Singapore Emprego SG Full time

    **Location** - Singapore, Central Singapore**Job Type** - Full Time**Salary** - $3,000 - $3,500 Per Month**Date Posted** - 46 minutes agoAdditional Details **Job ID** - 112994**Job Views** - 1Roles & Responsibilities **WhatsApp**:(Requires log in to see phone number)** (Anne)** - 5 days, 9:30am - 6:30pm - Location: Eunos - $3000 -...

  • Lifecycle Marketing Manager

    3 days ago

    Singapore Singtel Group Full time

    Select how often (in days) to receive an alert: An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us, you...

  • Lifecycle Engineer

    3 days ago

    Singapore Rolls-Royce Full time

    **Role Overview** Provide world-class technical support for in-service and delivered products, ensuring design intent is maintained throughout the product lifecycle. Enhance safety, reliability, and cost-effectiveness by modelling product performance, identifying deterioration mechanisms, and implementing robust solutions. **Key...

  • Software Developer

    3 days ago

    Singapore Hexagon Asset Lifecycle Intelligence Full time

    Join to apply for the Pre-Sales Engineer role at Hexagon Asset Lifecycle Intelligence 5 days ago Be among the first 25 applicants Join to apply for the Pre-Sales Engineer role at Hexagon Asset Lifecycle Intelligence Get AI-powered advice on this job and more exclusive features. Responsibilities As Responsibilities As Presales Engineer , you assist in...

  • Lifecycle Marketing Manager

    7 days ago

    Singapore Nicoll Curtin Group Full time

    Location: Singapore - Salary: NA - Job Type:Consulting Posted about 11 hours ago - **Sector**: Software Development - **Contact**: Joshua Palsamy - **Job Ref**: 46367 The company is a Global Software Development MNC which is a well known brand worldwide. Responsibility - Ensure CRM strategy is aligned with APAC business objectives, customer segmentation...

  • Brand & Lifecycle Content Assist Manager/Manager

    2 weeks ago

    Singapore Park Hotel Group Full time

    Description Position Overview The Brand & Lifecycle Content Manager is a creative and strategic professional responsible for developing, executing and maintaining brand-aligned content across all customer-facing platforms, while managing communications throughout the customer lifecycle. This includes pre-arrival engagement, in-stay messaging, post-stay...

  • Lifecycle Marketing manager

    7 days ago

    Singapore Plaud Full time

    Overview Join to apply for the Lifecycle Marketing Manager (EU) role at Plaud. Location: Europe/Singapore (Remote/Hybrid). We\'re hiring a seasoned Email Marketing Operations Manager to take ownership of our European email marketing programs. This role blends strategic thinking, hands-on execution, and GDPR-compliant practices to elevate customer engagement...

  • Lifecycle Marketing Manager

    2 weeks ago

    Singapore Plaud Full time

    Description Overview Join to apply for the Lifecycle Marketing Manager (EU) role at Plaud. Location: Europe/Singapore (Remote/Hybrid). We\'re hiring a seasoned Email Marketing Operations Manager to take ownership of our European email marketing programs. This role blends strategic thinking, hands-on execution, and GDPR-compliant practices to elevate customer...