Customer Lifecycle Manager

5 days ago

Singapore MCG Talent Full time

Get AI-powered advice on this job and more exclusive features. Direct message the job poster from MCG Talent Overview MCG Talent are on the lookout for a Customer Lifecycle Manager to elevate our client's digital product across Asia. This role focuses on creating data-driven customer journeys, analysing campaign performance, and collaborating cross-functionally across APAC. Key Responsibilities Develop and optimize automated customer journeys (e.g., onboarding, engagement, retention, cross-sell, reactivation) across email, SMS, push notifications, and in-app channels. Leverage a leading marketing automation platform to deliver scalable, event-driven, personalized communications. Collaborate with Product and Platform teams to define key customer data events (e.g., sign-up, activity milestones, inactivity, location-based triggers, or tier upgrades). Build audience segments based on demographics, product usage, user behavior, and other relevant criteria. Design and execute A/B tests, analyze performance against control groups, and iterate to improve campaign outcomes. Deliver monthly dashboards with actionable insights and recommendations. Partner with Product Marketing, Go-to-Market, Product Development, Operations, and Sales teams to ensure alignment and timely campaign execution. Qualifications 5+ years of experience in lifecycle marketing for digital products (B2B2C preferred). Hands-on expertise with a leading marketing automation platform, including journey orchestration, automation workflows, segmentation, dynamic content, and reporting. Proven track record of driving customer behavior change through data-driven, event-based campaigns and A/B testing. Strong understanding of product integrations (e.g., CDP, APIs, ETL processes, webhooks) and ability to work with technical teams. Experience managing multi-channel campaigns (email, push, in-app, SMS) with advanced personalization. Seniority level Mid-Senior level Employment type Full-time Job function Marketing, Information Technology, and Strategy/Planning Industries: Technology, Information and Media, Marketing Services, and IT Services and IT Consulting We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

  • Customer Lifecycle Manager

    2 weeks ago

    Singapore MCG Talent Full time

    Get AI-powered advice on this job and more exclusive features. Direct message the job poster from MCG Talent Overview MCG Talent are on the lookout for a Customer Lifecycle Manager to elevate our client's digital product across Asia. This role focuses on creating data-driven customer journeys, analysing campaign performance, and collaborating...

  • Senior Product Manager, Customer Lifecycle

    2 weeks ago

    Singapore OKX Full time

    **Who We Are**: - At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world's leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the...

  • Lifecycle Marketing Manager

    5 days ago

    Singapore Singtel Full time

    Join to apply for the Lifecycle Marketing Manager role at Singtel . An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that take your career to new heights. When you say...

  • Lifecycle Marketing Manager

    5 days ago

    Singapore Singtel Group Full time

    Select how often (in days) to receive an alert: An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us, you...

  • Lifecycle Engineer

    2 weeks ago

    Singapore Rolls-Royce plc Full time

    Join to apply for the Lifecycle Engineer role at Rolls-Royce Role Overview Provide world-class technical support for in-service and delivered products, ensuring design intent is maintained throughout the product lifecycle. Enhance safety, reliability, and cost-effectiveness by modelling product performance, identifying deterioration mechanisms, and...

  • Lifecycle Marketing Manager

    2 weeks ago

    Singapore Workstream Full time

    Workstream is a mission-driven company that believes in building premium, modern software solutions for hourly businesses. There are 2.7 billion hourly workers, who make up 80% of the global workforce, but they've been heavily underserved by technology and deserve better. We help local businesses around you hire, manage, and pay qualified workers. Our...

  • Lifecycle Engineer

    5 days ago

    Singapore Rolls-Royce Full time

    Join to apply for the Lifecycle Engineer role at Rolls-Royce Join to apply for the Lifecycle Engineer role at Rolls-Royce Location: Seletar, Singapore Only candidates with the legal right to work in Singapore will be considered. Please note that applicants without this eligibility will not be considered. An exciting opportunity has arisen for a Job...

  • Regional Lifecycle Marketing Manager

    2 weeks ago

    Singapore Axinan Pte Ltd Full time

    We are seeking an experienced marketing individual to join us as we scale up and expand our marketing activities in SEA. You will own and lead Igloos lifecycle marketing strategy and campaigns across our B2B2C, B2C and Ignite business lines to drive adoption, engagement, retention and monetisation with our end customers. Championing Igloo's mission of...

  • Lifecycle Marketing Manager

    2 weeks ago

    Singapore Nicoll Curtin Group Full time

    Location: Singapore - Salary: NA - Job Type:Consulting Posted about 11 hours ago - **Sector**: Software Development - **Contact**: Joshua Palsamy - **Job Ref**: 46367 The company is a Global Software Development MNC which is a well known brand worldwide. Responsibility - Ensure CRM strategy is aligned with APAC business objectives, customer segmentation...

  • Pre-Sales Engineer

    5 days ago

    Singapore Hexagon Asset Lifecycle Intelligence Full time

    Join to apply for the Pre-Sales Engineer role at Hexagon Asset Lifecycle Intelligence 5 days ago Be among the first 25 applicants Join to apply for the Pre-Sales Engineer role at Hexagon Asset Lifecycle Intelligence Get AI-powered advice on this job and more exclusive features. Responsibilities As Responsibilities As Presales Engineer , you assist in...