Mobile growth analytics, manager
1 week ago
ABOUT THE ROLE As a Growth Analytics expert for Elfie, you are responsible for tracking and analyzing user acquisition, retention, and engagement data from various sources, leveraging this information to support the growth marketing team to understand user behaviors and make adjustments to global acquisition and retention efforts accordingly. This role is crucial in helping Elfie reach, engage, and impact the health of as many chronic disease patients as possible in line with our core mission. WHAT WE OFFER A permanent global contract, with fiercely competitive salary Comprehensive private healthcare from day one Individualized career progression and development framework Hybrid working - 3 days in the office in Ho Chi Minh City / Singapore 14 days PTO, plus national holidays off Performance-related bonus paid twice a year; April and October Brand new Mac Book and associated tech on day one An inclusive culture where everybody in the business has direct impact WHAT YOU WILL DO Collect, organize, and analyze user acquisition, retention, and engagement data from various sources, collaborating with the data team to access and understand complex datasets; Manage mobile measurement partner (MMP - Adjust) solutions to track and analyze user acquisition across multiple channels and platforms; Develop and optimize attribution models to accurately measure the impact of various marketing sources on user acquisition and engagement; Create and maintain automated processes for data collection, reporting, and analysis to streamline acquisition efforts and track key performance indicators (KPIs); Analyze user lifetime value (LTV) across different cohorts and acquisition channels to inform campaign optimization and retention strategies; Collaborate with marketing, product, and data teams to align acquisition and retention efforts with business goals, design in-app events for deeper user behavior analysis, and provide data-driven recommendations; WHAT YOU WILL NEED 5+ years of experience in mobile analytics or/and CRM analytics; Proficiency in statistical analysis, data mining, and predictive modeling techniques to extract meaningful insights from complex datasets. Strong knowledge of SQL, R, and/or Python for data manipulation, analysis, and automation of reporting processes. Familiarity with implementing and managing MMP solutions, as well as setting up and optimizing attribution models to accurately measure marketing impact. Strong CRM analytics skills; Native level of English, written and spoken Excellent communication and teamwork abilities WHY JOIN US? Strong and genuinely patient-focused company mission Truly global start-up with a blend of diverse cultures and backgrounds Excellent financial credibility and refreshingly clear future vision Phenomenal growth plans and an excellent company spirit Regular social events; our football team "Elfie FC" is taking Saigon by storm Dedicated career pathways and training to support your development Experienced founders with 20+ years experience in digital health, software, and partnership development in both bluechip and start-up companies - and successful previous exits ABOUT ELFIE Elfie is the first completely free, gamified mobile app that rewards users for monitoring their health. Our vision is to become the world's largest self-reported medical record platform, supporting all therapeutic areas in a single, gamified, and free app for maximum impact. We have a footprint in 7 countries (Brazil, France, United Kingdom, Turkey, Egypt, Hong Kong, Singapore, and Vietnam), growing to 12 by the end of 2024 and 25 by the end of 2025. WHAT NOW? Apply today for immediate consideration Know someone who would be a good fit for this role? We’re offering a monetary reward if you refer them to us and they are successful Contact the Talent Acquisition team for more information: #J-18808-Ljbffr
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