Marketing Innovation Manager

1 week ago

Singapore FrieslandCampina Full time

Overview
The role operates in Asia, collaborating with all the entities and functions, as well as with corporate sustainability driving Asia Lead with Nutrition priorities forward and our sustainable packaging agenda. Leads ‘localizing sustainability program’ in the region with marketing, sales and corporate affairs to embed sustainability efforts in the brand narratives and in the sales stories. Supports in sustainability partnerships/PRO’s with FrieslandCampina position, strategy and content.
Responsibilities
Regional Sustainability Strategy Asia: Lead & execute the BG Asia sustainability strategy with a multi-disciplinary team; course direct when needed basis new insights.
Create value by leading with Nutrition and driving pack circularity for the region
Leading the localization of corporate sustainability strategy with the Asian countries resulting in strong BG Asia and local plans.
Partner with commercial teams to develop and deliver solutions to ultimately drive business growth; eg. purposefulness brands; where sustainability is integrated in the brand narratives & customer stories (emphasis on winning with nutrition, schoolmilk, driving pack circularity).
Supporting business in interactions with customers & external network; leading to sustainability partnerships.
Build a sustainability community in Asia
Building a strong internal sustainability network in the region as well as external network, where it can benefit the regional agenda (eg FMCG partnerships, NGO’s,.).
Enablers
Have a strong collaboration with opco’s, with corporate affairs and corporate sustainability.
Create passion and enthusiasm for the topic in Asia with our countries.
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