Manager, Marketing Innovation, BK, APAC

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

This role will lead strategic projects, shape the innovation roadmap, and deliver exceptional guest experiences by developing new products that define the Burger King brand in the APAC region. This is an ideal opportunity for a strategic, growth-oriented leader with creativity, drive, and strong cross-functional collaboration skills.

This position is based in Singapore and requires 5 days per week office attendance. Ability to travel within the APAC region might be necessary.

• Innovation Strategy & Portfolio Development:

  • Develop a robust portfolio strategy by identifying key growth opportunities based on consumer insights and market trends.
  • Drive innovation projects from concept development through to market rollout, ensuring alignment with brand identity and guest preferences.

• Consumer-Centric Product Development:

  • Lead research initiatives to validate hypotheses and uncover key consumer insights that guide product innovation.
  • Collaborate with NPD and brand teams to conceptualize products that align with Burger King's unique brand identity and resonate with guests.

• Cross-functional Project Leadership:

  • Serve as the project manager for innovation initiatives, engaging cross-functional teams with a clear roadmap and timeline.
  • Effectively influence and communicate the growth story to internal and external stakeholders using consumer data and strategic insights.

• Sustainability & Market Trends:

  • Lead projects focused on sustainability targets, contributing to Burger King's commitment to environmental responsibility.
  • Maintain a network of partners and suppliers, staying informed on technology and market trends that impact the food and beverage industry.

• Portfolio Governance:

  • Administer global portfolio governance, ensuring cohesive product strategy and alignment with overall business goals.

• Master's or Bachelor's degree in Marketing, Business Administration, or a related field.
• 4-8 years of experience in marketing innovation, with a strong track record of delivering growth through product innovation.
• Experience in leading consumer research, with the ability to draw actionable insights and collaborate with research agencies.
• Previous experience in FMCG/QSR/F&B industry is highly desired.
• Data-driven mindset, with the ability to analyze and interpret data to make strategic recommendations.
• Proficiency in English; additional languages are a plus.
• Strong cross-functional collaboration and project management skills, with experience managing multiple stakeholders across various functions.
• Ability to influence and inspire with a compelling narrative that aligns with brand goals.

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.