Director, Marketing Innovation, Burger King, APAC

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Job overview:

The Director, Marketing Innovation, Burger King, APAC will oversee product and menu innovation for the region, working with global, regional, and local franchisee teams to build a robust innovation strategy and pipeline. Based in our Regional Headquarters in Singapore, this role will drive menu innovation and renovation brand positioning, and lead initiatives that build product leadership. This role reports to the Regional Chief Marketing Officer.

Your Responsibilities:

Innovation Strategy & Development

• Identification of innovation opportunities that are scalable across APAC, including but not limited to reapplication of success from other regions (EMEA/LAC/US).
• Lead menu architecture analysis across categories (beef, chicken, snacking, desserts etc.), identification of opportunities and strategy.
• Develop and manage innovation pipelines and workstreams for key product categories, including category analysis.
• Driving compliance and providing guidelines with brand standards and guest expectations.
• Responsible for innovation process, including insight mining and research methodologies
• Driving execution with excellence with local franchisee markets, including pre/post analysis to identify drivers and learning.
• Partner with global and regional marketing teams, field teams, and local franchisees to lead the innovation strategy, from ideation to market qualification.

Cross-functional Collaboration

• Work closely with Operations, Supply Chain, Quality Assurance, and external suppliers to bring innovative products to market and address issues with existing offerings.
• Implement brand culinary beliefs and ensure alignment across teams, partnering with franchisees and suppliers on menu development.
• Forge close partnership with suppliers to leverage their scale and markets/categories knowledge.

Project & Process Management

• Oversee the innovation process, setting up routines, timelines, and supporting tools to streamline execution.
• Lead regional initiatives to support efficient launches, including the development of project plans and detailed execution strategies.
• Drive key stakeholders engagement and alignment across both RBI and key franchisee partners.

Your core skills:

• Ability to unearth consumer insights, trends and develop product stories, claims and positioning.
• Ability to perform under high pressure, comfortable in multi-tasking and ability to prioritize to meet deadlines with optimized resources.
• Ability to synthesize and analyze small and large data sets into useful information and actionable next steps.
• Ability to create compelling business cases and present impactfully to influence key stakeholders
• Strong leadership skills with the ability to influence cross-functional teams, franchisees, and agencies.

Your experience:

• At least Bachelor's degree in business administration, Marketing, or a related field.
• 15-20 years of experience in Consumer Marketing, Innovation, preferably within the food, restaurant, or FMCG sectors.
• Knowledge and understanding of the APAC region.
• Strong knowledge of consumer marketing, analytics, and insights, with experience in product category and architecture analysis and design.
• Strong written and verbal communication skills; fluency in English is required, with proficiency in additional Asian languages preferred.