Manager, Innovation

5 days ago


Singapore IMDA Full time

Assistant Manager / Manager, Innovation (Marketing)
(What the role is)
We are looking for an inspired individual to drive the next phase for the IMDA Open Innovation Platform (OIP) - our national digital marketplace that connects corporates with innovative solution providers through crowdsourcing challenges, and the IMDA PIXEL Innovation Hub - our innovation experience centre where corporates can explore and engage with emerging technologies in a tactile manner.
(What the role is)
We are looking for an inspired individual to drive the next phase for the IMDA Open Innovation Platform (OIP) - our national digital marketplace that connects corporates with innovative solution providers through crowdsourcing challenges, and the IMDA PIXEL Innovation Hub - our innovation experience centre where corporates can explore and engage with emerging technologies in a tactile manner.
The successful candidate will plan and create marketing plans and develop strong narratives to drive awareness and conversion for the OIP, both for corporates and technology solvers.
Be part of a transforming team to strategise, refine and execute the OIP and PIXEL for the next bound
Enjoy a collaborative environment where you can work with a diverse range of stakeholders, including ecosystem and industry partners, innovation community groups and government agencies.
Rare opportunity to drive the adoption and use of an innovation platform in government, to benefit corporates and the economy at scale
(What you will be working on)
Responsibilities:
Plan and execute impactful through-the-line marketing and communication plans to deliver strong and measurable earned and paid media, both online and offline
Conceptualise, develop and run campaigns, advertisements, marketing collaterals and other marketing deliverables. This includes running marketing ops for regular OIP innovation calls, as well as content syndication campaigns focused on targeted lead acquisition.
Use data to plan and measure campaign effectiveness with focus on audience engagement and conversion
Manage creative/media agencies for creative materials and online/offline ad buys
Execute content strategy to grow the brand and users across owned and paid media, including LinkedIn and eDMs.
Develop and deliver strong narratives and compelling content (e.g., profile stories, collaterals) by engaging different stakeholders, both internal teams, and external users.
Support the development and execution of SEO strategies to improve organic visibility and search rankings, and collaborate with internal teams and creative agencies for content optimisation.
(What we are looking for)
Requirements:
At least 3 years of relevant experience in Marketing, Marketing Communications and/or Digital Marketing
Ability to understand business needs and challenges and can perform data-driven analysis and decision making especially for Digital Marketing
Strong vendor management skills
Strong aesthetic sense and sharp writing skills for marketing materials
Experience working with agencies and stakeholders to curate stories and angle
Dedicated team player with excellent communications and interpersonal skills to engage a wide variety of stakeholders
Able to multitask and work with tight timelines
Experience in Government and/or B2B marketing preferred
We are an equal opportunities employer and welcome applications from all qualified candidates.
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