Associate Director, Global Growth, Lifecycle

About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 1,800 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world‐leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us. Attributes We Value We hire successful builders with founder‐like energy who want real impact, accelerated learning, and true ownership. You bring strong role‐related expertise and sharp thinking, and you're motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‐to‐one ideas into real products, and you "get stuff done" end‐to‐end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high‐visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next. About the team Growth & Revenue Systems in Strategy & Operations is a new team focused on driving experimentation across marketing, sales, and product to accelerate growth, and innovating on core revenue systems (CRM, Marketing automation) to maximise effectiveness of our teams. We are a mixed group of colleagues spanning commercial, engineering, data, and marketing passionate about driving rapid impact. We leverage data insights, sharp problem‐solving skills, and a deep understanding of the business to optimise processes, identify growth opportunities, and ensure Airwallex operates efficiently and effectively at scale. What you'll do We're looking for an Associate Director, Global Growth, Lifecycle to own and optimise the full customer journey. In this role, you'll turn data into insights and insights into measurable growth — improving conversion, activation, and retention across the funnel. You'll lead a growing team, partner cross‐functionally, and evolve lifecycle from execution into a strategic growth lever. This role is based in Singapore. Responsibilities: Set and execute lifecycle strategy – Define and execute campaigns that drive conversion, activation and retention across the customer journey. Optimise performance with data – Build a rigorous test‐and‐learn approach, using quantitative analysis to uncover root causes of performance shifts and continuously improve outcomes. Lead and develop a team – Guide a growing lifecycle team, setting priorities, sharpening their analytical toolkit, and raising the bar for execution quality. Drive cross‐functional impact – Partner with Product, Data Science and Marketing Operations to ensure lifecycle campaigns are tightly integrated into the broader growth engine. Make lifecycle a strategic growth lever across the funnel – Champion lifecycle marketing as a growth lever and help evolve the team's scope from execution to optimisation, insights, and strategic influence across the funnel. Who you are We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory. Minimum qualifications: 10+ years' experience in Growth, with at least 3 years managing a team. Strategic problem solving: Strong strategic and growth mindset, able to identify opportunities across the customer journey and translate insights into scalable, measurable initiatives. Analytical toolkit: Advanced analytical skills with the ability to interpret data, diagnose performance drivers, and develop data‐backed recommendations. Marketing exposure: Understanding of lifecycle marketing, with hands‐on experience designing and executing programs that drive customer conversion, activation and retention. Creativity and user focus: Combines creative thinking with data‐driven insight to deliver user‐centric content that engages and drives action across lifecycle touchpoints. Leadership: Experience leading projects or teams, with the ability to coach others and raise performance standards. Communication: Structured, persuasive communicator comfortable influencing senior stakeholders. Bias to action: Entrepreneurial mindset with a track record of delivering results in fast‐paced, dynamic environments. Bachelor's degree in a relevant field. Preferred qualifications: Experience in fintech, product‐led growth, or B2B SaaS. Experience in fast‐paced environments, preferably within a startup or scale‐up. Advanced degree (MBA or Master's) is a plus. Experience with SQL or close collaboration with data teams preferred. Hands‐on experience in Lifecycle/CRM marketing. 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