Marketplace Manager

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PHD Media is part of the Omnicom Media Group, one of the world's largest media services conglomerates. The agency provides strategic media planning and buying services to clients across different industries, helping them reach their target audiences and achieve their marketing objectives.
In Singapore, PHD Media offers a range of media services to local and international clients. Our services include media planning, media buying, audience research, digital media strategies, programmatic advertising, social media marketing, and measurement and analytics.
At PHD we value curiosity, courage, creativity, and openness - We live and breathe our values every day and look for people who will do the same. With people & talent being our most valuable asset, we value keeping them up to date with the latest developments in the landscape, both locally and globally. To achieve this, we emphasize training and development programs through workshops, training courses and more to enhance their skills and knowledge.
Cultivating a culture of continuous learning and experimentation, our employees are encouraged to share their ideas and test new approaches to media and communications.
We are part of OMG which has been awarded as "Best Company to Work for in Asia" three years in a row and for being awarded the "Most Caring Company in Asia" in 2023.
Working at PHD Singapore you get:
Flexi Benefits (From prescriptive spectacles to hotel stays or even a baking class if you will).
Quarterly & Monthly interactive sessions led both internally and externally (Usually accompanied with food & drinks).
Events organised by the social committee (our very own Chief Happiness Officers).
Trainings such as LEAP / SPRINT programme so you can grow & advance your career.
PHD Singapore has an exciting opportunity for a talented media marketplace expert as we roll out a new global digital operating model for one of our prestige PHD Worldwide clients', Diageo.
The Role:
The Marketplace Manager (APAC) will be an agent for change with respect to unlocking the digital marketplace opportunity for Diageo in the APAC region. Extracting new value from the digital marketplace across Diageo's proven and potential partners. Working in collaboration with the Global Marketplace Director based in London and APAC regional media operation team based in Singapore this individual will own the regionalisation of the global digital strategy. Scaling a diverse media opportunity and thus unlocking the efficiency opportunity for all markets in the region.
Pushing forwards the evolution of Diageo's Trusted Marketplace in APAC creating a more regional nuanced program. This individual will drive priority market expansion projects. Including the following:
Delivering and owning the inventory expansion methodology for programmatic site lists. Ensuring local policy compliance for the alcohol category and globally approved methodology that unlocks scalability and Is brand safe.
Driving channel specific (E.g. Audio, CTV, PR-OOH, etc) sprints to grow the inventory opportunity in new formats.
Building a close working relationship with Diageo regional and local teams for approvals
Working with Diageo's measurement suite (e.g Attribution) to quantifying the impact of marketplace expansion.
Build a strong working partnership with technology and data partners (e.g Doubleverify, ComScore, The Trade Desk, Pubmatic, META) to evolve the expansion ambitions. Helping shape the operational setup to execute for each market.
Mange the tracking and reporting for market available reach targets in the APAC region
Support Diageo's progressive marketplace agenda. Unlocking new inventory to support quality journalism targeted to underrepresented voices (bespoke to each market).
The right candidate will:
Have an opinion on the APAC media market and Diageo's positioning within it
An expert in APAC media landscape, they will develop an in-depth knowledge of the alcohol ad policies, Diageo's brand suitability guidelines.
Programmatic supply expertise
Whilst this role will not involve activating campaigns in platforms, having the experience in doing so at scale is important to succeed in building trust with the local agency activation teams. A strong understanding of the programmatic supply chain is highly advantageous.
Be highly organised with attention to detail.
Diageo have extremely high standards for alcohol advertising regulations, media supply chain transparency, brand suitability and best practice governance. The Marketplace Manager (APAC) is required to manage multiple complex workstreams simultaneously, whilst having an eye for detail.
Be a natural collaborator and leader
Work and collaborate with internal teams (Global marketplace community, local markets and regional operations) as well as external (client, consultants, contractors, partners). You will need to liaise with different teams in different parts of the world to make this role work.
The right candidate should be:
Passionate about the pace of change in digital media
Have a point of view on the media industry.
The ability to simplify the complex
A great project manager
A clear, concise communicator
Seniority level
Seniority level Associate
Employment type
Employment type Full-time
Job function
Job function Advertising
Industries Advertising Services
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