Senior/marketing communications executive

1 day ago


Singapore Mitsubishi Electric Asia Pte Ltd Full time

This incumbent will be responsible for supporting and executing company-wide marketing communications activities. He/She is passionate about marketing - be it content or analytics and understand digital marketing platforms and social media channels.
Collaborate and support business units on the development and implementation of their marketing/digital marketing, and communication strategies.
Conduct market research to identify industry trends, competitive landscape, and customer preferences.
Support creative works involve designing, photo and video editing.
Manage execution of digital campaigns (brand and marketing) to drive engagement rate and lead generation, and reporting.
Create compelling content for company website, social media channels and online platforms.
Support company corporate social responsibility (CSR) events, partnership and sponsorship initiatives.
Requirements
Degree in Digital Marketing/Media/Communications or equivalent
At least 3 years of relevant experience in B2 B markets with various channels and sales environment.
Hands-on experience planning and executing marketing campaign (via various media platforms), including Facebook and Linked In advertising, email automation marketing, SEO/SEM, Google Analytics and Google Ads.
Excellent copywriting/editing skills, and ability to adapt writing for different audiences and media.
Excellent project management and problem-solving skills.#J-18808-Ljbffr



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