Performance Marketing Manager

️ About Propseller
In 2024, Propseller has been ranked #1 Fastest-Growing Real Estate Company in APAC by the Financial Times and #10 in Singapore’s fastest-growing companies 2024 byThe Straits Times andStatista
In August 2022, Propseller raised a US$12M Series A led by Vertex Ventures, the VC arm of Temasek, the investment company owned by the Government of Singapore and the Series A lead investor of Grab.
Propseller’s mission is to help people build wealth with real estate. We’re building an end-to-end real estate transaction platform and towards that goal, we started the journey by building a technology-powered real estate brokerage that is valuable, reliable and fairly priced.
By elevating the most human part of the service with top in-house agents and industrialising all the rest with technology and centralised operations, we became Singapore's most loved real estate agent with an average Google My Business rating of 4.8/5 (700+ reviews).
The next phase of the journey is to go from helping people sell their homes to becoming the No1 brand for people to move from one home to the next: sell, buy, and finance.
Find out more at: propseller.com/careers/
Role Description
As a Performance Marketing Manager at Propseller, you will initially join us as an Individual Contributor (IC), directly influencing our growth through strategic and hands-on management of our digital marketing efforts. This role offers a unique opportunity to not only shape our performance marketing strategies from the ground up but also to grow into a leadership position as you help scale the team and its operations in line with our expanding business needs.
Ideal Candidate
You are a highly motivated performance marketing professional with a proven ability in paid social channels. Your expertise lies in crafting and executing impactful digital advertising campaigns that drive lead generation and business growth. With a data-driven approach, you excel at analysing campaign performance and optimising strategies to meet and exceed objectives. Comfortable in an Individual Contributor role, you thrive on directly influencing outcomes and bringing creative, analytical insights to our team. Your passion for innovation and excellence makes you a valuable asset in our hands-on marketing efforts.
Duties & Responsibilities
Full-funnel marketing strategy : Develop and execute a comprehensive full-funnel marketing strategy to generate leads throughout the property buying and selling journey.
Branding campaigns:
Plan, implement, and optimise lead generation and branding campaigns across digital channels, including but not limited to Google Ads, Facebook Ads, TikTok, and other native advertising platforms.
Marketing budget:
Efficiently manage and allocate a growing monthly budget across marketing channels to maximise ROI.
Innovation to increase leads:
Innovate by identifying and testing new digital marketing channels to reach untapped audiences, thereby increasing the volume of high-quality leads.
Channel growth:
Create and execute roadmaps for channel growth, leading cross-functional projects to support these initiatives.
Marketing creatives:
Continuously test and enhance marketing creatives, copy, and landing pages in collaboration with creative partners and internal teams.
Tracking systems:
Implement and maintain robust tracking and attribution systems to analyse channel performance, focusing on lead volume, cost per lead, and conversion rates.
Team growth:
Foster the growth and development of the Performance Marketing team, guiding them towards achieving collective and individual goals.
Requirements
Bachelor's or Master's degree in Engineering, Business, or a related field from a leading institution.
4+ years of experience in acquisition marketing, with a strong emphasis on digital advertising and performance marketing. A focus on lead generation is highly preferred, showcasing an ability to effectively attract and engage potential clients.
We are open to considering candidates with less experience for a Senior Performance Marketing Specialist role.
Experience in managing digital ad campaigns across platforms like Google Ads and Facebook Ads, with a preference for candidates knowledgeable in TikTok and other emerging platforms.
Demonstrated ability to manage budgets effectively and drive marketing efficiency.
Strong analytical skills and a preference for making data-driven decisions.
Familiarity with digital marketing tools, platforms, and best practices, particularly in the B2C sector.
A hands-on, proactive, and team-oriented work ethic.
Detail-oriented.
Comfortable working as an Individual Contributor with the ability to self-manage and drive projects to completion. Ambitious and interested in assuming leadership roles as the team grows.
A central and vibrant office location near Lavender, Bendemeer, and Farrer Park MRTs, fostering creativity and innovation.
Direct involvement in shaping the marketing strategy of a rapidly growing Series A startup, allowing you to make tangible impacts on its growth trajectory.
A lean and dynamic working environment where your contributions are recognised and valued, with the opportunity for significant professional growth.
Access to state-of-the-art tools and technologies to empower your work, including a MacBook Pro, Jabra Headset, and a fully integrated CRM system.
Flexibility with one to two days of home-office per week after on-boarding.
The chance to make a lasting difference in the real estate industry, influencing the biggest financial decisions of people’s lives through innovative marketing strategies.
You get
Central office : WeWork office near Lavender, Bendemeer, and Farrer Park MRT;
Swimming pool and gym access : access to our office swimming pool and gym;
Cutting-edge equipment : MacBook Pro, Jabra headset, fully integrated CRM, and more;
Quarterly town halls : Quarterly town halls including company-wide physical gatherings;
Team lunch budget : Quarter budget for team bonding lunches or dinners;
Bi-annual performance and salary reviews : giving all the opportunity to progress fast;
Corporate health insurance : with HSBC Life, including hospitalisation, general practitioners, TCMs, specialists and dental consultations.
100 amazing “Professional fire makers” as colleagues : Experience a fast-paced, innovative tech startup culture, collaborating with a team of talented and upbeat "Sunshine" colleagues who bring positivity and energy to work every day;
Impact : Opportunity to make an impact by guiding people through one of life’s biggest financial decisions, buying or selling a home.
Recruiting Process
Ideal length: 3 weeks
If your application is selected:
Interview 1: Introductory video call with People & Culture Director
Case Study Assignment 1: Prepare case at home, then submit for review
Interview 2: Physical: Case Study presentation with Head of Marketing & marketing teammates
Case Study Assignment 2: Prepare case at home and bring it to the next interview. The second case serves as a preparation for the next interview
Interview 3: Physical: Meet with Head of Marketing & marketing teammates
Interview 4: Physical: Meet with CEO
Reference Check
Welcome aboard
Compensation
Performance Marketing Manager:
Basic monthly salary of $6,000-$9,500 + stock options.
Senior Performance Marketing Specialist:
Basic monthly salary of $4,000-$6,500 + stock options.
Summary of role requirements:
Looking for candidates available to work:
Monday: Afternoon, Morning
Tuesday: Afternoon, Morning
Wednesday: Afternoon, Morning
Thursday: Afternoon, Morning
Friday: Afternoon, Morning
More than 4 years of relevant work experience required for this role
Working rights required for this role
Expected start date for role: 01 January 2025
Expected salary: $4,000 - $9,500 per month
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