Executive Marketing Project Manager

5 days ago


Singapore PERFORMANCE MOTORS LIMITED Full time
Job Title: Executive Marketing Project Manager

Earn a competitive salary of SGD 80,000 - SGD 120,000 per annum in Singapore.

About the Role:

As an Executive Marketing Project Manager at Performance Motors Limited, you will lead with resolute yet maintain flexibility to be open to new challenges and tasks. You will have a clear understanding of marketing projects and events.

Key Responsibilities:
  • Execute existing marketing plans according to business requirements.
  • Oversee all marketing communications efforts for new cars and bikes including ongoing tactical communications (e.g. advertisements, targeting), ongoing operational communications (e.g. localised brochures, flyers, spec cards for all models, promotional flyers, SCs selling kits).
  • Launch communications (e.g. launch campaigns and materials, SCs' sales kits), maintain PML and Motorrad digital presence and CRM-related communications (e.g. EDMs, newsletters).
  • Evaluate and plan media channels to ensure maximum reach and minimal cost for all campaigns.
  • Conceptualise, plan, budget, and execute all events for new car launches (launch of new models or facelifted models), BMW Motorrad new bike launches and community events, tactical events, where applicable (Singapore Motor show, roadshows & car expo events), partnership events, and showroom activities & events.
  • Manage the GKL & M showroom spaces and new car deliveries with BMW Retail. This includes ensuring processes and customers' experience for the Performance Lounge (L3) as well as the showroom area (L2) and delivery bays (L2) are prepped and adhere to the Retail. Next guidelines at all times.
  • Lead for all Motorrad, M and luxury segment engagement events.
Requirements:
  • A minimum degree in Marketing/Business Administration or equivalent.
  • Proven experience in marketing field, preferably in luxury sector.
  • Willingness to commit for 6-month contract for maternity cover.


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