Senior Marketing Strategist

9 hours ago


Singapore Project Management Institute Full time

At Project Management Institute, we're committed to helping make the world work better for everyone.

Job Summary:

We're seeking an experienced Senior Marketing Strategist to lead our regional marketing efforts in APAC. As a key member of our marketing team, you'll be responsible for developing and executing a strategic marketing plan that drives business growth and brand awareness in the region.

About the Role:
  • Lead the development and execution of a comprehensive regional marketing strategy that aligns with PMI's global objectives.
  • Collaborate with cross-functional teams to identify and capitalize on growth opportunities, customer segment trends, and competitive activities that influence customer development performance.
  • Establish and manage direct agency relationships to design and implement localized campaigns that meet regional needs.
  • Serve as the central point of contact for regional marketing, providing coaching, guidance, and support to Regional Marketing Leads and sales teams.
  • Define and track KPIs and goals aligned with performance marketing metrics, analyzing data to inform regional recommendations and drive business growth.
Requirements:
  • 7+ years of marketing experience, with a focus on regional or global marketing strategies.
  • Proven knowledge of performance marketing, media planning, buying, and optimization.
  • Experience working in a sales environment and providing strategic direction to vendors.
  • Proficiency in languages such as Japanese, Korean is preferred.
What We Offer:
  • A competitive salary range of $120,000 - $180,000 per annum, based on qualifications and experience.
  • An excellent total package, including compensation and benefits tailored to your location.
  • Skill development opportunities to help you grow now and into the future.
  • Access to a global network, enriching your professional experience.
  • Flexible options to balance work time and personal time.
  • Award and bonus opportunities.


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