Performance marketing manager

️About Propseller In 2024, Propseller has been ranked #1 Fastest-Growing Real Estate Company in APAC by the Financial Times and #10 in Singapore’s fastest-growing companies 2024 by The Straits Times and Statista In August 2022, Propseller raised a US$12 M Series A led by Vertex Ventures, the VC arm of Temasek, the investment company owned by the Government of Singapore and the Series A lead investor of Grab. Propseller’s mission is to help people build wealth with real estate. We’re building an end-to-end real estate transaction platform and towards that goal, we started the journey by building a technology-powered real estate brokerage that is valuable, reliable and fairly priced. By elevating the most human part of the service with top in-house agents and industrialising all the rest with technology and centralised operations, we became Singapore's most loved real estate agent with an average Google My Business rating of 4.8/5 (700+ reviews). The next phase of the journey is to go from helping people sell their homes to becoming the No1 brand for people to move from one home to the next: sell, buy, and finance. Find out more at: propseller.com/careers/ Role Description As a Performance Marketing Manager at Propseller, you will initially join us as an Individual Contributor (IC), directly influencing our growth through strategic and hands-on management of our digital marketing efforts. This role offers a unique opportunity to not only shape our performance marketing strategies from the ground up but also to grow into a leadership position as you help scale the team and its operations in line with our expanding business needs. Ideal Candidate You are a highly motivated performance marketing professional with a proven ability in paid social channels. Your expertise lies in crafting and executing impactful digital advertising campaigns that drive lead generation and business growth. With a data-driven approach, you excel at analysing campaign performance and optimising strategies to meet and exceed objectives. Comfortable in an Individual Contributor role, you thrive on directly influencing outcomes and bringing creative, analytical insights to our team. Your passion for innovation and excellence makes you a valuable asset in our hands-on marketing efforts. Duties & Responsibilities Full-funnel marketing strategy : Develop and execute a comprehensive full-funnel marketing strategy to generate leads throughout the property buying and selling journey. Branding campaigns: Plan, implement, and optimise lead generation and branding campaigns across digital channels, including but not limited to Google Ads, Facebook Ads, Tik Tok, and other native advertising platforms. Marketing budget: Efficiently manage and allocate a growing monthly budget across marketing channels to maximise ROI. Innovation to increase leads: Innovate by identifying and testing new digital marketing channels to reach untapped audiences, thereby increasing the volume of high-quality leads. Channel growth: Create and execute roadmaps for channel growth, leading cross-functional projects to support these initiatives. Marketing creatives: Continuously test and enhance marketing creatives, copy, and landing pages in collaboration with creative partners and internal teams. Tracking systems: Implement and maintain robust tracking and attribution systems to analyse channel performance, focusing on lead volume, cost per lead, and conversion rates. Team growth: Foster the growth and development of the Performance Marketing team, guiding them towards achieving collective and individual goals. Requirements Bachelor's or Master's degree in Engineering, Business, or a related field from a leading institution. 4+ years of experience in acquisition marketing, with a strong emphasis on digital advertising and performance marketing. A focus on lead generation is highly preferred, showcasing an ability to effectively attract and engage potential clients. We are open to considering candidates with less experience for a Senior Performance Marketing Specialist role. Experience in managing digital ad campaigns across platforms like Google Ads and Facebook Ads, with a preference for candidates knowledgeable in Tik Tok and other emerging platforms. Demonstrated ability to manage budgets effectively and drive marketing efficiency. Strong analytical skills and a preference for making data-driven decisions. Familiarity with digital marketing tools, platforms, and best practices, particularly in the B2 C sector. A hands-on, proactive, and team-oriented work ethic. Detail-oriented. Comfortable working as an Individual Contributor with the ability to self-manage and drive projects to completion. Ambitious and interested in assuming leadership roles as the team grows. A central and vibrant office location near Lavender, Bendemeer, and Farrer Park MRTs, fostering creativity and innovation. Direct involvement in shaping the marketing strategy of a rapidly growing Series A startup, allowing you to make tangible impacts on its growth trajectory. A lean and dynamic working environment where your contributions are recognised and valued, with the opportunity for significant professional growth. Access to state-of-the-art tools and technologies to empower your work, including a Mac Book Pro, Jabra Headset, and a fully integrated CRM system. Flexibility with one to two days of home-office per week after on-boarding. The chance to make a lasting difference in the real estate industry, influencing the biggest financial decisions of people’s lives through innovative marketing strategies. You get Central office : We Work office near Lavender, Bendemeer, and Farrer Park MRT; Swimming pool and gym access : access to our office swimming pool and gym; Cutting-edge equipment : Mac Book Pro, Jabra headset, fully integrated CRM, and more; Quarterly town halls : Quarterly town halls including company-wide physical gatherings; Team lunch budget : Quarter budget for team bonding lunches or dinners; Bi-annual performance and salary reviews : giving all the opportunity to progress fast; Corporate health insurance : with HSBC Life, including hospitalisation, general practitioners, TCMs, specialists and dental consultations. 100 amazing “Professional fire makers” as colleagues : Experience a fast-paced, innovative tech startup culture, collaborating with a team of talented and upbeat "Sunshine" colleagues who bring positivity and energy to work every day; Impact : Opportunity to make an impact by guiding people through one of life’s biggest financial decisions, buying or seller a home. Recruiting Process Ideal length: 3 weeks If your application is selected: Interview 1: Introductory video call with People & Culture Director Case Study Assignment 1: Prepare case at home, then submit for review Interview 2: Physical: Case Study presentation with Head of Marketing & marketing teammates Case Study Assignment 2: Prepare case at home and bring it to the next interview. The second case serves as a preparation for the next interview Interview 3: Physical: Meet with Head of Marketing & marketing teammates Interview 4: Physical: Meet with CEO Reference Check Welcome aboard Compensation Performance Marketing Manager: Basic monthly salary of $6,000-$9,500 + stock options. Senior Performance Marketing Specialist: Basic monthly salary of $4,000-$6,500 + stock options. Summary of role requirements: Looking for candidates available to work:Monday: Afternoon, Morning Tuesday: Afternoon, Morning Wednesday: Afternoon, Morning Thursday: Afternoon, Morning Friday: Afternoon, Morning More than 4 years of relevant work experience required for this role Working rights required for this role Expected start date for role: 01 December 2024 Expected salary: $4,000 - $9,500 per month #J-18808-Ljbffr