Senior Performance Marketing Manager
4 weeks ago
Senior Performance Marketing Manager
Job Summary:
We are seeking a highly skilled and experienced Senior Performance Marketing Manager to lead our performance marketing efforts and drive measurable business growth. This role is critical in scaling our customer acquisition efforts, optimizing marketing spend, and ensuring the highest possible return on investment.
Key Responsibilities:
- Develop and execute comprehensive performance marketing strategies across multiple digital channels, including paid search, display, affiliate marketing, and email campaigns.
- Oversee the planning, creation, execution, and optimization of marketing campaigns, ensuring alignment with business goals, target audience needs, and market trends.
- Lead a team of performance marketing specialists, providing guidance, support, and professional development to ensure high performance and continuous improvement.
- Analyze campaign performance data to identify trends, insights, and opportunities for optimization, and prepare and present detailed reports on KPIs, ROI, CPA, LTV, and other key metrics to senior leadership.
- Effectively manage and allocate the performance marketing budget, ensuring that all campaigns are executed within budget and deliver a high return on investment.
- Implement A/B testing and other optimization techniques to continuously improve campaign performance, including testing of creatives, targeting strategies, bidding, and landing pages.
- Collaborate closely with creative teams, data analysts, product managers, and other stakeholders to ensure campaigns are integrated and aligned with overall business objectives.
- Stay up-to-date with the latest digital marketing trends, tools, and industry best practices, and use this knowledge to drive innovation and maintain a competitive edge in the market.
- Oversee the use and integration of marketing tools and technologies to streamline processes and enhance campaign performance.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in performance marketing, with a proven track record of managing large-scale, multi-channel digital marketing campaigns.
- Demonstrated success in driving significant business results through performance marketing strategies.
- Strong leadership skills with experience in managing and developing a high-performing marketing team.
- Advanced knowledge of digital marketing platforms and tools, including Google Ads, Facebook Ads, Google Analytics, and other relevant software.
- Excellent analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
- Exceptional project management skills with the ability to manage multiple campaigns and projects simultaneously.
- Strong communication skills, with the ability to effectively convey complex ideas and strategies to various stakeholders.
- High level of creativity and strategic thinking, with a customer-centric approach to marketing.
- Experience in optimizing the customer journey and improving conversion rates across different stages of the funnel.
About the Company:
We are a fast-paced, dynamic company that values innovation, creativity, and results. We offer a competitive salary and benefits package, including AWS and performance bonus, as well as room for growth and career advancement.
Tan Choon Hau
EA Licence No:18C9251
EA Reg ID: R1988835
AWS + PB
Why Work with Us:
- Opportunity to work in a fast-paced environment with a team of passionate professionals.
- Be part of a company that values innovation, creativity, and results.
- Competitive salary and benefits package, including AWS and performance bonus.
- Room for growth and career advancement.
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