Growth Marketing Lead

Overview
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Do you want to turn smart strategy into unstoppable growth for the future of payments?
The Impact you’ll have as a Growth Marketing Lead
We’re looking for a Growth Marketing Lead to join our team in Singapore You will play a pivotal part in driving net new revenue growth in APAC by generating sales opportunities from owned and partner marketing campaigns which build a healthy net pipeline.
You will work very closely with commercial teams to uncover new revenue opportunities for existing clients from upsell and cross-sell marketing campaigns in APAC.
What you’ll be doing as a Growth Marketing Lead
Developing and executing client focused go-to-market programs that build a strong pipeline
Developing effective targeting, messaging and positioning
Managing the discretionary marketing budget for APAC and generating positive ROI from marketing campaigns
Tracing the performance of marketing campaigns against pre-agreed KPIs
Understanding challenges and requirements of target audience to maximise impact from targeted campaigns
Agreeing sales opportunity targets from marketing campaigns with sales leadership in order to achieve the required sales pipeline coverage to hit revenue targets
What you’ll bring to the Growth Marketing Lead position
Proven experience in developing and executing B2B marketing strategies aligned to regional sales targets in the payments, FinTech or financial services sector
Deep understanding of demand generation tactics and pipeline acceleration strategies, including multi-channel campaign development (e.g. email, digital, events, ABM and webinars)
Deep knowledge of the APAC market, including regional trends, buyer behaviour and compliance considerations
Strong ability to design and implement upsell and cross-sell campaigns to expand existing customer relationships
Demonstrated success in driving revenue growth and building a healthy net-new and expansion pipeline through marketing-generated leads
Experience working closely with regional sales teams and partner channels to align marketing efforts with revenue objectives
Strong familiarity with lead qualification, funnel metrics and ROI tracking
Proficient in using Salesforce and ideally Pardot to execute campaigns and measure success
Where you’ll work
Our working model varies depending on the specific role and team requirements. We strive to provide flexibility whilst ensuring that each position is best supported for optimal collaboration and performance.
This Growth Marketing Lead position requires you to be in the Singapore office two days per week.
About us
Thredd is the trusted next-gen payments partner for innovators looking to modernise their payments offering. Certified by Mastercard, Visa and Diners & Discover, we process billions of debit, prepaid, and credit transactions annually, supporting consumer and corporate fintechs, digital banks, and embedded finance providers across the globe. Our unique offering is our client-centric approach, combining hands-on support with modern, reliable, and scalable technology.
Our assured solution accelerates the development and delivery of consumer and corporate payments components embedded within digital banks, as well as for expense management, B2B payments, crypto, lending, credit, Buy Now Pay Later, FX, remittance, and open banking innovators.
Since 2007, Thredd has enabled market leaders through our highly reliable, secure, and scalable platform and supported many of our client\'s growth journeys - from early-stage startup through to globally recognized unicorns, including Monzo, Revolut, and Starling.
Diversity and Inclusion at Thredd
Here at Thredd, we are committed to building a diverse and inclusive workplace where everyone feels valued, respected and empowered. We welcome applications from people of all backgrounds, experiences and identities. If you require any adjustments during the recruitment process, please let us know and we would be happy to support you.
Our Values
Our values-driven culture is what unites our teams globally and our teams is what drives our success; Here are what the values mean for you in this Growth Marketing Lead position;
Own it and deliver – Taking responsibility for your own performance and being successful in your own role
Collaborate purposefully – Building trusted relationships with colleagues, supporting activities and being successful together
Think differently – Asking questions to check understanding and sharing your ideas to support continuous improvement
Act courageously – Stepping out of your comfort zone and embracing change to help you learn and grow
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