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Content marketing manager

1 week ago

Singapore GRIT Full time

Important:
You MUST be familiar with the Finance, Fintech, Trading industry.
This role is pivotal in crafting and executing social media strategies, content, and audience engagement plans. You will lead the creation and delivery of compelling content across websites, social platforms, and media networks.
What you'll be doing
Develop and implement comprehensive, commercially focused content strategies across short-, mid-, and long-term planning horizons.
Guide team members in creating content pillars and deliverables that align with the client's business objectives, including driving first trades, active client engagement, and retention.
Plan and execute integrated content programs that support brand building, acquisition, engagement, and retention initiatives.
Identify opportunities to drive innovation through content across various channels, leveraging emerging industry trends and technologies.
Design and execute end-to-end, content-driven campaigns across multiple platforms.
Oversee the development and delivery of campaigns, incorporating centrally created programs where applicable.
Manage campaign budgets and ensure spending remains within allocated limits.
Provide monthly reports on budget utilisation, deliverables, and performance outcomes.
Monitor and forecast engagement metrics, offering actionable insights to optimize performance.
Collaborate with the research team to analyze market performance, comparing the client’s brand and competitors to deliver compelling, insights-based recommendations.
About you
Bachelor’s degree in Marketing, Communications, Business, Finance, or a related discipline.
6–8 years of experience in content marketing, digital marketing, or similar fields, including leadership and team management.
Demonstrated expertise in the financial services industry, ideally within online trading, CFD trading, share dealing, or fintech.
Proven ability to develop and execute content strategies that drive engagement, generate leads, and support client acquisition.
Strong background in creating and managing omnichannel content strategies, including blog posts, videos, webinars, social media, and email campaigns.
Solid knowledge of SEO, SEM, and content performance analytics.
Exceptional written and verbal communication skills in English.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Advertising, Marketing, and Art/Creative
Industries
Financial Services and Investment Management
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