Content Marketing Professional

7 days ago


Singapore Bakuun Holdings Full time

We're looking for a talented Marketing & Content Specialist to join our team at Bakuun Holdings.

About the Role

This role involves creating compelling content, managing social media, optimizing SEO, and running marketing workflows like clockwork. The ideal candidate will be highly adaptable, detail-oriented, and capable of managing multiple projects across different markets.

Responsibilities

The successful candidate will be responsible for:

  • Developing and managing content for Bakuun and PayDocker, aligning messaging with global business objectives.
  • Writing and optimizing website content, blogs, and product pages, ensuring clarity, engagement, and conversion.
  • Social Media & Engagement

Key Responsibilities:

  • Driving LinkedIn content strategy, crafting engaging posts that enhance brand credibility and industry positioning.
  • Creating and managing organic and product-led campaigns that increase visibility and engagement.
  • Tracking engagement metrics, analyzing audience insights, and refining content for maximum impact.
  • Website & SEO Performance

Key Responsibilities:

  • Maintaining and updating website content using Webflow, ensuring pages are structured for conversion.
  • Implementing SEO best practices using Ahrefs, SEMrush, and Google Analytics to enhance search visibility.
  • Structuring content to be high-performing, scalable, and optimized for different regions.
  • Marketing Operations & HubSpot Management

Key Responsibilities:

  • Managing HubSpot workflows, lead automation, and CRM data to ensure marketing processes are seamless.
  • Setting up email marketing campaigns, ensuring audience segmentation and automation are optimized.
  • Using performance tracking dashboards to measure content effectiveness, audience engagement, and lead conversions.


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