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Content Marketing Specialist

1 week ago

Singapore EXPRESSIONS PTE. LTD. Full time
About Our Ideal Candidate:

We are looking for a motivated and experienced digital marketing professional to join our team as a Social Media Marketing Manager.


Responsibilities:

The successful candidate will be responsible for developing and executing social media strategies that drive business growth, creating engaging content, managing social media campaigns, and analyzing performance metrics to refine strategies and ensure continuous improvement.


Key Responsibilities:
  • Conversion-Driven Social Media Strategy

Develop and execute social media strategies that drive traffic, increase sales, and convert followers into customers. Identify and target high-potential customer segments with content that meets their needs. Collaborate with the sales team to align social media efforts with sales goals. Monitor performance metrics to refine strategies and ensure continuous improvement in driving sales.


  • Content Creation and Optimization for Sales

Create, curate, and optimize engaging content (posts, videos, ads) designed to drive conversions, including product promotions and special offers. Use tools like Canva, CapCut, or similar software to design visually compelling content tailored for different platforms. Regularly analyze content performance to adjust strategies and maximize engagement and sales.


  • Community Management and Customer Engagement

Actively manage the social media community by responding to comments, messages, and enquiries quickly and professionally. Collaborate with the sales team to address enquiries and feedback, enhancing customer satisfaction and trust. Handle enquiries from social media channels, guiding potential customers towards booking appointments or making purchases.


  • Social Media Advertising and Campaign Optimization

Plan, create, and manage paid social media campaigns to generate leads and increase sales. Develop compelling ad creatives and copy that resonate with target audiences. Continuously monitor and optimize campaign performance to meet and exceed sales objectives.


  • Lead Management and Sales Support

Implement systems to track and follow up on leads generated through social media. Work with the sales team to refine lead management processes and improve conversion rates. Provide insights from social media engagement to improve products and services.


  • Trend Monitoring and Strategic Adjustments

Stay updated on the latest social media trends, platform updates, and best practices. Adapt strategies based on changing trends and user behaviors to maintain relevance and effectiveness. Introduce innovative methods and tools to enhance engagement and drive sales.


Requirements:

A Bachelor's degree in Marketing, Communications, Business, or a related field, with at least 4 years of experience in social media marketing, driving conversions and sales. Strong knowledge of social media platforms (Facebook, Instagram, TikTok, etc.), with experience in community management and customer engagement. Proficient in social media tools, analytics, and video editing software (e.g., Canva, CapCut). Excellent communication, creative, and analytical skills to craft compelling content and optimize campaigns. Ability to work independently, handle multiple tasks, and meet tight deadlines while ensuring high-quality outcomes.