Marketing Operations Manager

3 days ago


Singapore Digital Full time

Overview
We are seeking an experienced
Marketing Operations Manager (Contract, Remote Role)
for the APJ region to lead operational programming and manage the tech stack in Marketo and related platforms. The role requires deep knowledge of regional marketing strategies and compliance requirements. You will collaborate with Field Marketing and Business Development teams to guide campaign strategies, enhance lead funnel efficiency, and ensure optimal pipeline conversion while staying updated on APJ trends.
Responsibilities
Own and manage regional operational programming in Marketo and the associated tech stack for APJ, ensuring alignment with business objectives
Provide campaign strategy guidance, considering regional and global implications, to ensure seamless omni‐channel marketing execution
Lead the execution of multi‐channel campaigns, ensuring best practices and high‐quality lead flow through the funnel
Optimize campaign performance, focusing on key metrics such as MQL conversion rate, database growth, and email performance
Manage and improve campaign and operational processes, including lead routing, lifecycle management, and scoring, to ensure efficiency and effective documentation
Collaborate cross‐functionally with Field Marketing, Business Development, and other teams to gather requirements and manage stakeholder relationships
Perform regular campaign QA, including testing emails, validating links, and reviewing dynamic content
Provide insightful campaign performance reporting and optimization recommendations to key stakeholders
Troubleshoot and resolve complex technical or campaign‐related issues
Qualifications
At least 5 years of experience with marketing automation tools (Marketo, Salesforce, Tableau)
Strong understanding of end‐to‐end campaign lifecycle management across the full MarTech stack
Proficient in campaign reporting and analysis, translating insights into actionable recommendations for marketing optimization
Experience in process design, improvement, and documentation for operational and campaign execution
Ability to manage multiple projects, deadlines, and day‐to‐day tasks while ensuring smooth operations
Excellent cross‐functional collaboration and stakeholder management skills
Seniorities
Mid‐Senior level
Employment type
Contract
Job function
Marketing
Industries
IT Services and IT Consulting
Note: This job description may contain standard recruitment boilerplate. External job postings may reference related opportunities or FAQs. This description does not imply that a position is currently open or that an applicant has been selected.
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