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Marketing Manager

2 weeks ago

Singapore AESOPICA PTE. LTD. Full time

The Marketing Manager role at Birds of Paradise is a strategic and hands-on leadership role that is responsible for developing and executing marketing strategies to drive communications that grow brand-love, sales and our customer base.
RESPONSIBILITIES
DEVELOP AND EXECUTE MARKETING STRATEGIES
Develop data-driven marketing strategies
to achieve business objectives, primarily focused on driving communications to grow brand-love, sales and customer base.
Execute initiatives
to deliver the strategy, with a strong focus on user-centric design.
Assist to nurture and strengthen the brand , which underpins the marketing strategies.
LEAD THE MARKETING & CREATIVE TEAM
Assemble and lead a marketing & creative team
to execute the marketing strategy (through in-house and outsourced talents).
Manage the marketing budget
by optimising allocation of resources.
Analyse and continuously improve the effectiveness of marketing initiatives
through tracking of Key Performance Indicators (KPIs), e.g. Returns-on-Investment (ROI), sales growth, website traffic, social media engagement, consumer insights.
Implement marketing automations
using technology and AI to increase effectiveness and efficiency of marketing initiatives.
Work supportively across departments
(e.g. Sales, Product, Operations) to ensure business objectives are met throughout the company.
Project-manage effectively
(in-house and outsourced talents) to ensure successful completion of deliverables on time and within budget, particularly in the following disciplines:
Product Marketing , including go-to-market flow, packaging, promotion, in-store visual merchandising.
Digital Marketing , including Email Marketing, Search Engine Marketing, Content Marketing, Social Media Marketing, Influencer Marketing, Digital Ads.
Event Marketing , including retail pop-ups, product launch, exclusive experience for Gold-Tier customers.
Creative & Production , including generation of creatives (photos, videos, graphics, copy), production of marketing collateral.
eCommerce Marketing & Optimisation .
Product Ideation , including new flavours, packaging, and product opportunities.
Execute at individual-contributor level
in at least three (3) of the following areas:
eCommerce Marketing & Optimisation / Product Marketing / Digital Marketing / Event Marketing / Creative & Production.
MANAGE EXTERNAL RELATIONS (MEDIA & COLLABORATIONS)
Build and maintain relationships with media
(e.g. traditional media, social media, food journalists, bloggers, influencers, award-organisations), e.g. keep relationships warm, press release, media kits.
Identify & lead collaborations
with synergistic brands, organisations, or personalities.
WE ARE LOOKING FOR SOMEONE WITH
nuanced sense of aesthetic.
strong commitment to deliver excellence.
big-picture perspective coupled with a good understanding of marketing strategy.
willingness to execute at task-level.
effective project management skills.
excellent communication skills.
positive leadership and interpersonal skills.
ability to analyse data to make data-driven decisions.
REQUIREMENTS & QUALIFICATIONS
Bachelor’s degree in Marketing & Communications, or a related field.
4 to 8 years of experience in marketing, with a focus on consumer goods.
Min. 3 years of experience in leadership within a marketing team.
Demonstrates specialist expertise in at least three (3) of the following areas:
Product Marketing.
Digital Marketing.
Event Marketing.
Creative & Production.
eCommerce Marketing & Optimisation.
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