Senior Copywriter

1 week ago

Singapore Publicis Groupe Singapore Full time

Company description Leo Burnett is part of Publicis Communications, a collective of the most passionate, purposeful, and progressive creative agencies in Singapore and Asia. At Leo Burnett Singapore, we believe that our Humankind philosophy allows our creativity to transform human behavior. We believe in effecting positive change through creativity, always. And while we seek out the most brilliant minds to help us on our quest, we’re also passionate about nurturing the best talent from within. Which is why when you join us, your journey can be one of continuous evolution. We’re a community of experts that hail from every discipline. We’re activists who embrace challenges with agility and dynamism. We’re idealists who thrive on inspiration. We’re romantics who believe that an idea can change the world, but also that the idea can come from anyone and anywhere. We’re all that, but we don’t stop at that. Because we’re committed to becoming better versions of ourselves, every. single. day. Overview Expectations of a Senior Copywriter Ideate, write and execute original and iconic creative concepts in response to client briefs, objectives or goals. Establish visual tone, character, and messages that will effectively communicate with the target audience and fulfill the project objectives. Develop creative ideas that meet both our clients’ objectives as well as our business objectives, maintaining the company’s expected levels of creative excellence and professionalism. Present, share and review creative work with Executive Creative Director/s,

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