Senior Copywriter

5 days ago

Singapore Castlery Pte Ltd Full time

We’re rethinking homes for how people really live, and we’re looking for a Senior Copywriter to join our Brand team to help shape the future of living—one thoughtful detail at a time. From strategy to storytelling, Marketing powers brand and business growth at Castlery. What you'll be doing: Content Strategy: Possess good analytical skills to incorporate customer insights into creative ideas. Able to assess suitable marketing channel platforms that can effectively communicate creative ideas to target consumers. Concept Development: Develop creative concepts and passionate in pitching ideas to internal stakeholders. Craft concepts that work in-line with business objectives, KPIs and budget. Execution: Strong executional writing skills to adapt creative ideas into content that works across the marketing funnels. Independent in executing content for ad-hoc briefs/requirements and working with cross-teams to achieve completion. Content Guardian: Champions the brand identity and TOV, acting as a content guardian internally to ensure all customer-facing contents are in-line with what we stand for. Customer Centricity: Understand and adopt customer personas and audience data into all content outputs. To always put on a customer-first mindset to all tasks. What you need to succeed: Min. 3-5 years of experience in a marketing / advertising role that involves copywriting for a B2C organization, within the Home & Living industry as a bonus. Strong organizational skills with attention to details Good stakeholder management skills, and is a team player Keen analytical mind and solution-oriented when faced with problems A copywriter with creative agency experience Worked on international consumer brands’ (more than 1 market) campaigns that showcase outputs on creative ideation to executing copies in a variety of marketing channels. Built for Real Life, Designed for What’s Next At Castlery, we’ve spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change. Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy. If you believe that good homes create good lives, come build with us. Apply for this job *indicates a required field First Name *Last Name *Email *Phone *Resume/CV *Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf How many years of experience do you have in marketing or advertising roles that involve copywriting in the B2C space? *Notice Period *Please select which describes you most accurately, as it relates to Singapore *#J-18808-Ljbffr

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