This is an IT support group | Integrated Campaign Strategist
3 days ago
Role Overview
The Integrated Campaign Strategist will support the development and implementation of comprehensive marketing strategies across multiple channels. This position is designed for a creative and analytical thinker eager to craft compelling strategies that drive business growth and brand visibility. The role encompasses crafting go-to-market strategies, digital marketing strategies, social media strategies, marketing campaigns, and media buy plans.
The ideal candidate will thrive in a collaborative environment, have a strong aptitude for research and analysis, and possess an innate ability to synthesise insights into actionable strategies.
Primary Responsibilities
Strategic Planning
Develop go-to-market strategies tailored to specific product launches, target audiences, and business objectives.
Assist in crafting digital marketing strategies, including SEO, PPC, content marketing, and email campaigns, to optimise brand visibility and performance.
Assist in shaping and maintaining brand identity across campaigns and platforms, ensuring consistency and resonance with target audiences.
Design social media strategies aimed at increasing engagement, follower growth, and lead generation across platforms such as Instagram, Facebook, LinkedIn, and TikTok.
Create overarching marketing strategies that align with the organisation’s vision, ensuring cohesive messaging across all channels.
Develop media buying strategies to optimise budget allocation across digital and traditional media channels for maximum ROI.
Research and Insights
Conduct market research to identify trends, audience behaviours, and competitive positioning.
Analyse campaign performance metrics and audience insights to inform strategic decisions.
Stay updated on industry trends, emerging platforms, and innovative marketing techniques.
Execution Support
Collaborate with creative, analytics, and media teams to implement strategies effectively.
Work with external vendors or agencies to coordinate media buys and ensure accurate delivery of campaigns.
Assist in preparing campaign proposals and presentations for internal and client stakeholders.
Performance Analysis and Reporting
Monitor and evaluate the performance of campaigns to ensure they meet strategic objectives.
Prepare comprehensive reports with key insights, learnings, and actionable recommendations for improvement.
Use analytics tools such as Google Analytics, Meta Insights, and others to track campaign success and optimise strategies.
Collaboration
Work closely with cross-functional teams, including creative, content, and analytics, to ensure alignment and consistency in messaging.
Partner with senior strategists to refine and elevate strategic recommendations.
Key Skills and Competencies
Strong understanding of digital marketing principles, including SEO, SEM, and social media platforms.
Analytical skills with experience in using tools such as Google Analytics, Excel, or other reporting software.
Creative problem-solving abilities with the capacity to develop innovative solutions.
Excellent communication skills, both written and verbal, for crafting clear and persuasive strategies.
Organisational skills and the ability to manage multiple tasks and deadlines simultaneously.
Knowledge of media buying processes and an understanding of performance metrics such as CTR, CPA, and ROI.
Qualifications
A bachelor’s degree in Marketing, Communications, Business, or a related field.
3 - 4 years of experience in a marketing, media, or strategy role is preferred.
Familiarity with researching tools and techniques to gather and analyse market trends, audience behaviours, and competitive landscapes.
Familiarity with marketing and analytics tools such as Google Ads, Facebook Ads Manager, and social media researching tools.
A strong interest in integrated marketing strategies and their application across multiple channels.
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