This is an IT support group | Senior Executive, Brand
1 week ago
This role will be in a position to develop and execute marketing communications strategies for Consumer Business Group. As part of the Marketing and Communications team, the role plays a vital role in supporting the activation of marketing projects. This includes coordinating and executing marketing campaigns, initiatives and events to drive business goals for our lines of business.
Job Responsibilities
Assume responsibility for end-to-end management of integrated marketing campaigns. This includes but is not limited to tactical campaigns, promotional events, new launches and brand campaigns.
Develop and implement marketing communications initiatives that drive business goals for our lines of business across multiple channels.
Work with stakeholders, both internal and external, to develop and deploy creative assets and marketing collaterals (e.g. eDMs, flyers, brochures, point-of-sale materials, etc.) for customer acquisition and retention, as well as lead generation.
Collaborate with performance marketing and other teams to optimize creative performance and returns on marketing investment.
Ensure all marketing creatives and messaging are consistent with our brand guidelines across all channels.
Handle administrative matters relating to campaigns such as preparing documentation, procurement, as well as tracking of timelines, project progress and budgets.
Qualifications
Bachelor’s degree or equivalent preferably in Marketing, Mass Communications, or Business Administration.
At least 3 years in marketing communications.
Proven track record of solid project management skills, delivering projects within budget and timelines.
Good understanding of digital marketing and social media platforms.
Excellent verbal and written communication skills.
Able to work independently and collaboratively with cross-functional teams.
Resourceful, highly adaptable, and able to perform in a fast-paced and dynamic environment.
Meticulous with an attention to detail.
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