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Head of user growth

2 months ago


Singapore ELFIE PTE. LTD. Full time

ABOUT THE ROLE Ready to revolutionize user growth in the healthcare tech industry? Join us at Elfie as the mastermind behind our global user acquisition, engagement, and retention strategies As the Head of User Growth, you'll lead a newly established team in performance marketing, gamification, CRM, operations, and content to drive sustainable growth for Elfie's mobile app on a global basis. If your friends and colleagues describe you as a mobile app marketing superhero, we want to hear from you today WHAT WE OFFER A permanent global contract, with a fiercely competitive salary Hybrid working - 3 days in the office and 2 at home (exchange as needed to support personal commitments) Work out of modern co-working offices in central Singapore Annual holiday entitlement plus national holidays off (depending on work location) Personal allowance for private healthcare Performance-related discretionary bonus paid twice a year in April and October Brand new Macbook and a budget for additional tech WHAT YOU WILL DO Define and oversee the execution of Elfie's global mobile application User Growth strategy in line with expansion objectives Lead and manage our newly established User Growth team, including user acquisition, engagement, content, and gamification Leverage data to prioritize the right projects, and to optimize user growth strategies accordingly Develop and manage the growth marketing budget, allocating resources efficiently to maximize return on investment Analyze user data and behavioral patterns to identify opportunities for enhancing acquisition and retention Collaborate with cross-functional teams to align growth initiatives with business objectives WHAT YOU WILL NEED 10+ years of experience in leading strategic growth marketing efforts for mobile apps. Proven track record of driving sustainable user growth and engagement. Fluent in English with strong communication and collaboration skills. Expertise in data analysis and performance marketing. Strong leadership and team management skills. Bachelor's degree in Marketing, Business, or a related field. ABOUT ELFIE Elfie is the first completely free, gamified mobile app that rewards users for monitoring their health. Our vision is to become the world's largest self-reported medical record platform, supporting all therapeutic areas in a single, gamified, and free app for maximum impact. We have a footprint in 7 countries (Brazil, France, United Kingdom, Turkey, Egypt, Hong Kong, Singapore, and Vietnam), growing to 12 by the end of 2024 and 25 by the end of 2025. WHAT NOW? Apply today for immediate consideration #J-18808-Ljbffr