Claroty | Field Marketing Specialist

1 week ago


Singapore Claroty Full time

Field Marketing Specialist - APJ (Japanese speaker)
Claroty
secures the Extended Internet of Things (XIoT) to achieve unmatched visibility, protection, and threat detection across all cyber-physical systems – OT, IoT, BMS, IoMT and more – in your environment.
We’re growing and looking to hire a
Field Marketing Specialist
who embodies our core values: People First, Customer Obsession, Strive for Excellence, and Integrity.
The ideal candidate should have previous B2B experience marketing to and driving demand within vertical industries, a proven track record of hitting pipeline and revenue targets through effective field and channel marketing strategies, a growth mindset, values a close partnership with sales, and broad experience across webinars, trade shows, virtual events, email marketing, and third-party sponsorships.
Responsibilities
As a Field Marketing Specialist, your impact will be:
Execute and iterate upon Claroty’s APJ field strategy to drive net new opportunities, accelerate existing opportunities, and deepen our customer relationships.
Spearhead Claroty’s physical and digital event strategy in Japan and North Asia, including but not limited to: identifying key events, roundtables, pre- and post-communication, and driving attendance.
Localize marketing campaigns and programs to Japanese across marketing automation, social media channels, webinars, and partner events.
Drive marketing-influenced pipeline and generate MQLs (Marketing Qualified Leads).
Develop quarterly plans and work closely with Sales to modify/adapt based on pipeline coverage or gap needs.
Effectively manage procurement processes and budget (regional marketing and MDF - Marketing Development Funds).
Responsible for ordering and tracking event inventory, including collateral, giveaways, and supplies, to ensure timely and efficient execution of events and conferences.
Work with Marketing and Sales Ops to track, analyze and report on campaign performance based on pipeline, revenue and MQL metrics across all channels.
Requirements
What do you need to succeed in this role?
5+ years experience in B2B technology marketing.
Fluent in Japanese and English - both spoken and written word.
Understanding/experience with executing trade shows and conferences.
Experience using Salesforce - Hubspot is a bonus.
Ability to lead and execute multiple events from inception to revenue delivery.
Strong organizational skills and ability to meet deadlines.
Problem Solving & Adaptability: Ability to think on your feet, adapt to changing circumstances, and find quick solutions while managing multiple projects in a fast-paced environment.
Experience building relationships with a cross-functional team and working with geographically dispersed teams and colleagues.
A love of travel to support activities as needed.
Why Claroty? Our Culture and Benefits:
Claroty is a people-first company. With strong bonds amongst the team, we believe in prioritizing personal care and support over work, confident that results follow from a harmonious environment.
We understand the importance of maintaining a healthy work-life balance and encourage people to take the time they need to rest and prioritize their mental and physical health.
We care about your development. At Claroty, we prioritize excellence and uphold high professional and ethical standards.
We believe in transparency and openness. That’s why we regularly hold company all-hands, town hall meetings, and “Coffee with the CEO” sessions.
While we have physical offices in New York, Tel Aviv, London and Singapore, we also embrace a hybrid working culture.
Claroty is an equal-opportunity employer committed to fostering a diverse and inclusive work environment for all. We encourage applications from candidates of ALL diverse backgrounds, and special accommodations are available upon request in all selection phases.
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