Hong Kong Tourism Board | Assistant Manager, Trade Marketing
4 days ago
Assistant Manager, Trade Marketing (Maternity Cover, Southeast Asia Office)
WHO ARE WE?
At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.
HOW YOU WILL CONTRIBUTE AND LEARN?
Fulfil the role of a member of the Trade Marketing department in areas not limited to the below:
Develop, plan and manage trade marketing related functions
Take charge of business activities aligned with objectives and in compliance with legal and policy requirements including activities executed by Trade Reps
Manage HKTB in-house systems including the trade-related pages of DiscoverHongKong.com
Implement effective trade tactical programs (including integrated promotions led by other function teams) via:
Develop innovative and actionable plans
Solicit deals from partners in focus markets and Hong Kong
Develop effective marketing plans to communicate with consumers
Manage and motivate relevant parties in focus markets and Hong Kong
Initiate and organise travel missions, trade briefings, travel fairs and related consumer & trade co-op programs
Develop MICE market & business segment to generate MICE traffic to Hong Kong
Establish and maintain rapport with travel trade through regular sales calls, product updates and other forms of engagements
Keep up to date on market intelligence through a vigilant watch over travel trends, competitors’ activities, socio-economic, political developments in the markets of coverage and region as a whole
Manage budgets to ensure execution of all programs are within budget. Perform accurate and timely tracking and reporting of all results and expenses
WHO ARE WE LOOKING FOR?
University degree holder, preferably in Tourism, Marketing, Communications or related discipline
Solid experience in tourism industry is a must
Understanding of Hong Kong as tourist destination as well as prior exposures to Thailand and Vietnam markets are added advantage
Minimum 5 years of relevant work experience is preferred
Excellent communication, interpersonal skills
Resourceful team player, result-oriented, self-motivated
Able to multi-task with strong problem-solving skills
Able to work under pressure and at hours outside the normal call of duty when necessary
Good organisation skills, meticulous attention to details
Proficient in MS Office applications
Occasional travelling may be required
Candidates with less experience will be considered as Senior Executive, Trade Marketing
LOCATION
The position is located in our Singapore Office
We do not offer moving allowances from other cities
If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.
Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request. Applicants may send a request for a copy of the Personal Information Collection Statement pertaining to Job Application. Only shortlisted applicants will be contacted. All Information received will be kept in strict confidence and used only for employment-related purpose.
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