Senior Business Transformation

2 days ago


Singapore HERITAGE RESOURCES HOLDINGS PTE. LTD. Full time

Position Overview The Senior Business Transformation & Marketing Strategy Executive is responsible for driving business growth and operational excellence through a combination of strategic planning, marketing innovation, digitalisation, and financial analysis . This role serves as a key advisor to leadership , translating business insights into actionable strategies that strengthen brand positioning, improve internal efficiency, and support long-term expansion. Key Responsibilities Business Transformation & Strategy Conduct in-depth analysis of internal workflows, market dynamics, and industry trends in Indonesia. Identify operational bottlenecks and implement process improvements across departments. Establish clear organisational structures, SOPs, and accountability frameworks tailored to the Indonesian business environment. Provide strategic recommendations, expansion, and market-entry considerations to management. Marketing Strategy & Digitalisation Develop and execute marketing strategies that reflect local consumer behaviors and preferences. Strengthen digital presence through social media, OTAs, and Indonesian e-commerce platforms. Implement CRM systems adapted to local customer engagement styles. Modernise brand identity while respecting cultural nuances and consumer expectations. Optimise marketing spend across multiple channels with data-driven insights. Financial Analysis & Pricing Strategy Review financial performance, including revenue streams, occupancy/utilisation rates, and cost structures. Develop competitive pricing strategies benchmarked against market competitors. Conduct break-even, CVP, and profit margin analyses to support investment and growth decisions. Prepare financial forecasts and provide insights to guide strategic planning and expansion. Operational Excellence & Monitoring Monitor service quality and customer experience through direct feedback and online review platforms. Ensure alignment of daily operations with long-term strategic goals. Recommend corrective actions to improve service delivery, operational flow, and staff alignment. Strategic Support Support leadership in investment decisions for expansion projects and new ventures in Indonesia Requirements Bachelor's or Master's degree in Business, Marketing, Finance, or related field. 1-3 years of experience in business transformation, marketing strategy, or strategic consulting. Proven experience working in or with the Indonesian market, with strong cultural and business environment understanding. Knowledge of Indonesian consumer behaviour, digital platforms, and competitor landscape in the hospitality industry. Demonstrated ability in the understanding of financial analysis, pricing models, and forecasting. Strong communication skills in English and Bahasa Indonesia to effectively liaise with Indonesian stakeholders #J-18808-Ljbffr



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