Digital Media Strategist

We are seeking a results driven and creative Digital Media Strategist to join our Social Engagement Team at So Drama Entertainment. In this role, you will lead the charge in growing and optimizing the social media presence of our lifestyle and entertainment app-Kakee with a strong focus on performance marketing, content creation, and audience engagement. You'll manage paid campaigns, drive platform growth through media buying strategies, and create mobile-first video content that resonates. The Social Engagement team sits within the Creative Innovation Department under the wider Creative & Content group. As part of this team, you'll work closely with the Team Lead to deliver high-impact social media strategies that keep our brands at the forefront of Singapore's digital entertainment space. KEY RESPONSIBILITIES 1. Paid Advertising & Performance Marketing Plan, execute, and optimise paid social media campaigns across platforms with a focus on performance, reach, and conversion metrics. Work closely with the Marketing team to define campaign objectives, manage ad budgets, and create high-performing creatives. Leverage analytics tools to measure success and report on ROI, while suggesting continuous improvements to ad buying strategies. Social Media Management Be a part of the team overseeing and managing the social media accounts of So Drama Entertainment, our upcoming new Rewards & Entertainment app - Kakee, ensuring consistency and versatility in tone, branding, and messaging across Facebook, Instagram, TikTok, and YouTube. Content Creation & Campaign Execution Ideate, develop and produce engaging, shareable, and trend-driven content across platforms and emerging channels in line with a robust content calendar. Plan and execute creative social media campaigns, contests and interactive activities to drive engagement, downloads and other success factors. 4. Partner Collaborations Identify and engage with influencers, creators and brand ambassadors to expand reach and enhance brand credibility. Develop and execute influencer partnerships and user-generated content campaigns with the Marketing & Branding team to amplify reach. 5. Cross-Functional Collaboration Work cross functionally within Creative & Content and with Product, Tech, Marketing, Business Development and other internal stakeholders to meet social engagement KPIs Partner Ideation Lab – our in-house creative design team – in participating in external client pitches when required, focusing on effective and appropriate social engagement strategies and ideas. REQUIREMENTS Bachelor's degree in Digital Marketing, Media/Communications, or a related field. 2 to 4 years of experience in social media performance marketing, media/ad buying, or content marketing – ideally in entertainment, media, or lifestyle sectors. Strong understanding of ad platforms (Meta, TikTok, YouTube), A/B testing, bidding strategies, and performance metrics. Confident in mobile content creation – filming, editing, and producing short-form videos independently. Excellent writing and communication skills; creative and culturally fluent across digital platforms. Hands‐on experience with analytics tools (e.g., Meta Business Suite, TikTok Ads Manager, Google Analytics); familiarity with Emplify is a plus. Agile, self‐motivated, and thrives in a fast‐paced, content‐first environment. Passionate about entertainment, digital media, and Singapore's multilingual pop culture landscape. Proficiency in both English and Mandarin is a plus – to support bilingual content across platforms. #J-18808-Ljbffr