Regional Brand and Marketing Manager

2 days ago

Singapore OceanSTAR Elite Engineering Groups Pte. Ltd. Full time

"Keepmoving"永不止步
ANTA was established in 1991, while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEX in 2007 (Stockcode: 2020.HK). For many years, ANTA Sports has been principally engaging in the design, R&D, manufacturing, marketing and sales of professional sports products including shoes, apparel and accessories to Chinese consumers. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE and KOLON SPORT, and by setting up an investor consortium to successfully acquire Amer Sports in 2019, a global sportswear group that has internationally recognized brands including Arc’teryx, Salomon, Wilson, Peak Performance, Atomic, etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets.
Job Description & Requirements
Duties and Responsibilities:
Closely communicate between Southeast Asia (SEA) and China product teams, build up an integrated marketing plan in the region, carry out creative projects on brand strategy, promotion theme/slogan/ tagline, TVC, visual effects, etc.
Annually update company's standard marketing materials based on company strategic direction and multi-brand positioning.
Quarterly coordinate the planning and shooting execution on product POP, videography, social media, etc., follow up on the post-production activities, in order to ensure a good image of our stores.
Plan and execute creative visual programs including offline branding activities and online campaigns.
Responsible for regional brand marketing activities, including but not limited to flagship store opening, limited edition offering and holiday promotion marketing. Follow through the entire cycle from planning, preparation of visual materials to final stage execution and conclusion.
Job Requirements
At least 6 years’ experience in brand marketing or product strategy.
Excellent time management, communications, logical-thinking, decision-making, presentation and organizational skills.
A team player and able to work in fast paced environment.
High proficiency in both English. Ability in Mandarin is a plus for liaison with counterparts in China headquarter.
Passion on sports is a must.
Tahap senioriti
Bidang tugas: Pemasaran, Jualan
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