Regional Brand and Marketing Manager

2 weeks ago

Singapore Motive Force Sports Products (Singapore) Pte. Ltd. Full time $90,000 - $120,000 per year

About us

"Keepmoving"永不止步

ANTA was established in 1991, while ANTA Sports Products Limited, awidely

recognized global sportswear company, was listed on the Main Board of HKEX in

2007(Stockcode:2020.HK). For many years, ANTA Sports has been principally

engaging in the design, R&D, manufacturing, marketing and sales of professional

sports products including shoes, apparel and accessories to Chinese consumers. By

embracing an all-round brand portfolio including ANTA, FILA, DESCENTE and

KOLON SPORT, and by setting up an investor consortium to successfully acquire

Amer Sports in 2019, a global sports wear group that has internationally recognized

brands including Arc'teryx, Salomon, Wilson, Peak Performance, Atomic, etc. ANTA

Sports aims to unlock the potential of both the mass and high-end sportswear

markets.

Job Description & Requirements

Duties and Responsibilities:

  • Closely communicate between Southeast Asia (SEA) and China product teams, build up an integrated marketing plan in the region, carry out creative projects on brand strategy, promotion theme/slogan/ tagline, TVC, visual effects, etc.
  • Annually update company's standard marketing materials based on company strategic direction and multi-brand positioning.
  • Quarterly coordinate the planning and shooting execution on product POP, videography, social media, etc., follow up on the post-production activities, in order to ensure a good image of our stores.
  • Plan and execute creative visual programs including offline branding activities and online campaigns.
  • Responsible for regional brand marketing activities, including but not limited to flagship store opening, limited edition offering and holiday promotion marketing. Follow thought the entire cycle from planning, preparation of visual materials to final stage execution and conclusion.

Job Requirements:

  • At least 6 years' experience in brand marketing or product strategy.
  • Excellent time management, communications, logical-thinking, decision-making, presentation and organizational skills.
  • A team player and able to work in fast paced environment.
  • High proficiency in both English. Ability in Mandarin is a plus for liaison with counterparts in China headquarter.
  • Passion on sports is a must.

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