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Marketing Consultant

2 weeks ago

Singapore AIR SINO-EURO ASSOCIATES TRAVEL PTE. LTD. Full time

JD for Marketing Consultant
Purpose of the Role
The Marketing Consultant is responsible for providing expert advice, strategies, and practical solutions to improve the organisation’s marketing effectiveness. This role involves analysing current marketing performance, identifying gaps and recommending initiatives to enhance brand awareness, lead generation and overall business growth.
Key Responsibilities
Strategic Consultation
Conduct comprehensive analysis of existing marketing plans, campaigns and branding strategies.
Provide tailored recommendations based on market research, competitive analysis and industry trends.
Advise on short-term and long-term marketing strategies aligned with business objectives.
Campaign Development & Advisory
Assist in conceptualising and planning marketing campaigns (online and offline).
Recommend tools, platforms and channels suitable for target audience engagement.
Offer creative direction and feedback on messaging, visuals and content.
Brand & Positioning Guidance
Evaluate brand perception and provide strategies to strengthen positioning in the market.
Ensure all communication materials and campaigns are consistent with brand identity.
Digital Marketing Strategy
Recommend digital marketing practices including SEO, SEM, social media strategy and content marketing.
Suggest improvements to website design, user experience, and conversion optimisation.
Training & Knowledge