Content Strategist

2 days ago

Singapore Unison Group Full time

Overview
Responsible for defining and creating content strategies aligned with business objectives and user needs, optimizing for search engines and social media.
Responsibilities
Content Strategy
Define and detail a strategy for how the content helps a product or service to deliver on its value proposition
Create sensible processes for structuring and refreshing content
Content Creation and Optimization: Translate complex information into clear and concise language
Develop compelling copy, including headlines, taglines, and body text
Maintain consistent tone and style across products
Apply SEO best practices to content creation
User Research and Analysis: Conduct user research to understand needs, preferences, and behaviors
Utilize various research methods, including interviews, surveys, and analytics
Information Architecture: Design and organize content for easy navigation and findability
Validate information architecture using methods like card sorting and tree testing
Usability and Accessibility: Create content that is accessible and inclusive
Design and conduct usability tests to evaluate content effectiveness
Content Management: Audit, track, and map content to information architecture
Ensure consistency and accuracy across all content
Design Pattern Application: Utilize industry best practices and emerging technologies for content organization and presentation
Brand Alignment: Develop content consistent with the company's brand image
Address both business goals and consumer needs in content creation
Continuous Improvement: Stay updated on the latest developments in SEO, content trends, and consumer behavior
Identify areas for improvement based on usability testing and performance metrics
Cross-functional Collaboration: Work with designers, product managers, and other stakeholders to ensure content aligns with overall product strategy
Qualifications
Experience working as a Content Strategist, UX Writer, Communications Designer or related design role
Diploma or Bachelor's degree in marketing, communications, advertising, journalism, product design, UX, or related field
Skilled in copywriting, content creation, and copy editing, including writing in different voices and styles for various target audiences
Strong content presentation skills
Comfortable working with Product, Tech, Data, and Business partners to deliver services and experiences
Strong knowledge of product design processes and emerging technologies
Demonstrates systems thinking, teamwork, leadership, planning, and successfully implemented projects in a dynamic and agile environment
Self-directed, organised, and efficient; a deep and insightful thinker who likes the challenge of a complex problem and is an effective communicator, presenter, and negotiator
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