Digital Growth Leader

2 weeks ago

Singapore beBeeMarketing Full time

Marketing Director

About the Role

We are seeking an experienced and innovative Marketing Director to lead our brand into a new era of digital engagement. As a key member of our leadership team, you will be responsible for developing and executing a holistic marketing strategy that aligns with business goals.

Key Responsibilities:

  • Design and execute innovative marketing strategies that leverage data analytics and personalization.
  • Lead the creation and implementation of personalized, data-driven marketing campaigns across digital channels.
  • Analyze customer data and market trends to identify opportunities for targeted engagement.
  • Build and nurture a high-performing marketing team, fostering creativity and collaboration.
  • Cross-functional collaboration with sales, merchandising, product, and creative teams.
  • Monitor and measure campaign effectiveness.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • 8+ years of progressive experience in marketing, with a strong background in digital, data-driven, and omnichannel strategies.
  • Proven track record of developing and executing successful, personalized marketing campaigns.
  • Deep expertise in marketing analytics, CRM, and data visualization tools.
  • Demonstrated leadership skills with experience managing and inspiring marketing teams.
  • Strong understanding of current and emerging digital channels, customer journey mapping, and content marketing best practices.
  • Excellent communication, negotiation, and stakeholder management skills.

Qualities and Skills

  • Strategic thinker with a hands-on approach and passion for innovation.
  • Customer-obsessed, empathetic, and relationship-oriented.
  • Analytical mindset with the ability to translate data into actionable insights.
  • Collaborative leader who thrives in a fast-paced, evolving environment.

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