Digital Marketing Manager

Join to apply for the Digital Marketing Manager role at Pan Pacific Orchard, Singapore . Pan Pacific Orchard, Singapore is an award-winning destination hotel, recognised with multiple accolades for its excellence in both design and hospitality. Featuring the visionary architecture of renowned WOHA, the hotel is located in the prestigious Orchard Road district and redefines the city’s skyline with four themed open‐air terraces—Forest, Beach, Garden, and Cloud—each offering a distinctive experience. Within the Forest Terrace, our signature restaurant, Mosella, introduces a Mediterranean sharing concept with a refreshingly modern twist. The Beach Terrace brings a resort‐like ambience to the heart of the city, while the Garden Terrace is home to Florette, our luxurious specialty cocktail bar. At the top of the Cloud Terrace, level 18 houses the Claymore Ballroom, Orchard’s highest pillarless ballroom. Operated by Pan Pacific Hotels Group, a member of UOL Group Limited, Pan Pacific Orchard exemplifies the group’s signature of sincere and graceful luxury. As an award‐winning property, it’s not only a premier destination for guests but also an inspiring and rewarding place to work, where employees are part of a team that continues to earn recognition on the global stage. The Role Lead the development and execution of annual marketing and public relations plans to drive awareness, revenue, and engagement across all customer segments. Oversee the creation of hotel collaterals, creative artworks, and copy for various business areas including F&B, rooms, weddings, events, and partnerships, ensuring alignment with hotel and brand positioning. Develop and implement the hotel’s advertising and communications strategy, integrating earned, owned, and paid channels for maximum reach. Manage all public relations efforts, including writing and distributing press releases, handling media queries, crafting key messages and FAQs, and coordinating interviews or statements. Host and manage media visits, ensuring each experience reflects the brand’s positioning and results in quality coverage. Build and maintain strong relationships with journalists, editors, influencers, and media partners to secure high‐value exposure and collaborations. Act as the primary brand custodian, ensuring all internal and external communications adhere to brand guidelines and tone of voice. Manage and coordinate video and photo shoots, ensuring the hotel’s multimedia library remains current and relevant. Liaise with internal teams and external agencies to conceptualise and deliver marketing activities, including events, promotions, and partnerships. Conduct competitor and market research, applying insights to shape communication strategies and campaign direction. Prepare comprehensive marketing communications and PR reports, tracking campaign performance and coverage outcomes. Lead the execution of digital marketing campaigns, optimising reach and engagement across all digital channels. Oversee content creation and maintenance across all digital platforms, including the hotel’s website and third‐party listings. Lead the creation of engaging, brand‐aligned content for social media platforms including Facebook, Instagram, and LinkedIn, supported by a robust content calendar. Oversee online reputation and media sentiment management, ensuring timely, appropriate, and brand‐aligned responses across platforms. Talent Profile Bachelor’s degree in Marketing, Communications, Public Relations, or a related field Minimum 5‐8 years of experience in marketing and public relations, preferably in the hospitality, F&B, or luxury sector Proven track record of leading marketing campaigns and media relations efforts that drive measurable results Experience managing creative agencies, vendors, and internal cross‐functional teams Excellent communication and interpersonal skills for stakeholder and media engagement Strong project management skills with the ability to prioritise and multitask in a fast‐paced environment Creative problem‐solver with analytical skills to assess campaign effectiveness High attention to detail and ability to ensure consistency in messaging and branding Seniority level Mid‐Senior level Employment type Full‐time Job function Marketing and Sales Industries Hospitality #J-18808-Ljbffr