User Growth Data Analyst, TikTok

3 days ago

Singapore TikTok Full time

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Responsibilities
About TikTok: TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
About the team
The user growth team is a multiple functional and regional team and we take responsibility for driving user growth by including but not limited to product, marketing, and partnership approaches, not only focusing on new user acquisition but also focusing on users' retention.
Responsible for data analysis of international short video products, analyzing key business indicators such as user growth and retention, and providing data support and decision-making suggestions;
Build a growth indicator system and target management mechanism, construct and iterate the data visualization system, and provide data insights and analysis support for business growth;
Work closely with product, strategy, marketing, and R&D departments to promote the implementation of conclusions and bring business-wide improvements;
Design analysis plans such as A/B experiments and causal inference models, verify or deduce business optimization and decision-making conclusions, and provide efficient analysis methods;
Responsible for decomposing and diagnosing the driving factors of business growth, investigating and attributing data anomalies, and building automated anomaly attribution tools;
In supporting business development, be good at thinking and summarizing, and precipitate growth analysis methodology and data efficiency tools.
Qualifications
Minimum Qualification:
Bachelor's degree or above, majoring in mathematics, economics, statistics, computer science, or related fields is preferred;
2+ years of data analysis work experience, with experience in user growth preferred;
Proficient in data analysis and modeling skills, familiar with data mining, machine learning, A/B experiments, causal inference, and other analysis methods;
Proficient in using Hive, skilled in SQL, Excel, Python, R, and other data analysis tools and programming languages;
Have a sense of responsibility and curiosity, have good communication skills and teamwork spirit, and be able to collaborate with team members from different backgrounds to complete tasks;
Have strong data sensitivity and business sensitivity, and be able to provide decision-making support for business growth through data analysis and modeling.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Information Technology
Industries
Internet Marketplace Platforms and Computer Networking Products
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