Social Media Manager: APAC, Base

8 hours ago

Singapore Coinbase Full time

Description Social Media Manager: APAC, Base (CONTRACT) Base is planning to bring a million developers and a billion users onchain. We need your help to make that happen. We believe the onchain platform is the most important builder platform since the internet, and it should be open source, free to use, and globally available. We value hard work, optimism, teamwork and creativity, with a "Zone 3" work ethic that embraces challenge and drives impact. Responsibilities Own Base's social media presence in APAC and execute regional content strategies across X, Telegram, WeChat, TikTok and emerging platforms. Localize global campaigns for APAC audiences, collaborating with cross‑functional teams to ensure cultural relevance while maintaining brand consistency. Grow and engage the regional community by connecting with builders, creators, and traders. Monitor sentiment and trends in regional crypto markets and communities, turning insights into actionable content or campaigns. Create and direct content tailored to multiple social platforms. Requirements Deeply immersed in crypto culture; very active onchain and following trends and narratives daily. Experienced in social media management (ideally 3+ years) in crypto, tech, or Web3 startups. Additional experience in growth marketing, content creation, or community‑led growth. Experience growing or managing crypto communities in APAC – existing relationships with builders, creators and KOLs are a plus. Strong communicator with clear, personality‑rich writing and the ability to adjust tone for different audiences. Fluent in Mandarin and English (both written and spoken). Additional APAC languages are a plus. Located in Singapore, Malaysia, South Korea or Australia. Commitment to Equal Opportunity Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. Coinbase participates in the E-Verify program in certain locations, as required by law. #J-18808-Ljbffr Industry Other Category Marketing & Media Sub Category Online Marketing

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