Social Media Manager: APAC, CONTRACT

Base is planning to bring a million developers and a billion users onchain. We need your help to make that happen.

We believe that the onchain platform is the most important builder platform since the internet ("online"). We believe that the onchain platform should be open source, free to use, and globally available. And we believe that in order to make it really work, we need all hands on deck, working together to scale in a secure, decentralized, easy-to-use way.

At Base, we live by our Stay Based values: we do the right thing, work hard, stay optimistic, prioritize the team, and push creative boundaries—all while building the future of onchain. We value a Zone 3+ work ethic, where our team rises to the challenge, embraces hard weeks, and makes small to significant personal tradeoffs when necessary to drive impact and innovation.

Base is incubated within Coinbase and plans to progressively decentralize in the years ahead. We believe that decentralization is critical to creating an open, global crypto economy that is accessible to everyone.

Base is built on Optimism's open-source OP Stack. We're joining as the second Core Dev team working on the OP Stack to ensure it's a public good available to everyone; and contributing a portion of sequencer revenue to funding public goods.

We're looking for a APAC Base Social Media Manager who will help us grow Base's social footprint. You'll be responsible for driving Base's social media presence in the APAC region.

What you'll be doing (ie. job duties):

• Own Base's social media presence in APAC and execute regional content strategies across X, Telegram, WeChat, TikTok and emerging platforms.
• Localize global campaigns for APAC audiences, collaborate with cross-functional teams ensuring cultural relevance and resonance while maintaining brand consistency.
• Grow and engage the regional community: connecting with builders, creators, and traders
• Monitor sentiment and trends in regional crypto markets and communities, turning insights into actionable content or campaigns.
• Create and direct content and tailor to multiple social platforms.

What we look for in you (ie. job requirements):

• Deeply immersed in crypto culture. Very active onchain and you follow onchain trends and narratives daily.
• Experienced in social media management (ideally 3+ years) in crypto, tech, or Web3 startups.
• Additional experience in either growth marketing, content creation, or community led growth.
• Experience growing or managing crypto communities in APAC - existing relationships with builders, creators and KOLs are a plus.
• Strong communicator. You write clearly and with personality, adjusting tone to fit different audiences.
• Fluent in Mandarin and English (both written and spoken). Additional APAC languages are a plus.
• Located in Singapore, Malaysia, South Korea or Australia

REQ ID: GBSMMAS

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

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For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.  

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The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment. To request a reasonable accommodation due to disability, please contact accommodations[at]