Paid Ads Manager

Bitget is one of the world's leading digital assets ecosystems. With over 120 million registered users, Bitget has one of the most comprehensive suites of blockchain products and services available via bitget.com. Our mission is to support the growth of the digital assets industry and we believe it represents the future of finance. What we do empowers the future of finance by ensuring secure, efficient and smart digital transactions. We are one of the fastest growing companies in the digital asset sector. If you are looking for cutting-edge work, where you will have opportunities to develop your career among peers who are experts in their field, and you believe in the future of digital currency, then look no further than BitgetWhat you'll do Responsible for expanding, negotiating, and maintaining relationships with affiliate networks and programmatic (DSP) channels globally. Connect with affiliate channels, media buyers, DSP platforms, and their agencies (such as Moloco, Smadex, Yeahmobi, etc.) to build a high-quality, high-ROI traffic matrix. Manage the channel lifecycle, regularly evaluate channel performance, and eliminate fraudulent or underperforming partners. Develop differentiated bidding strategies and creative combinations for different channels, regions, and traffic types, optimizing key behavioral conversions in line with app promotion objectives. Possess deep understanding of and hands-on experience with Appsflyer / Adjust, and be familiar with various attribution models and conversion event configurations. Collaborate with BI and anti-fraud teams to identify abnormal behaviors through device ID, click/IP matching, conversion rates, etc.; establish traffic risk control mechanisms for channels with high fraud incidence. Monitor and analyze daily conversion data of each channel, reporting on metrics such as CTR, CVR, retention, ROI, and fraud rate. Maintain efficient collaboration with the creative, product, compliance, and local teams to ensure smooth campaign execution. What you'll need Bachelor's degree or above; fluent in English, capable of business negotiations, English contract review, and meeting communication. Over 3 years of performance advertising experience; preference given to candidates with experience in managing multiple channels, including major media and affiliate DSP networks. Familiar with types of affiliate traffic and mainstream DSPs. Solid understanding of crypto & financial user profiles and anti-fraud logic. Able to independently design and implement CPA/CPI/CPS/Hybrid settlement models. Proficient in using attribution and analytics tools such as Appsflyer / Adjust / GA4. Strong data sensitivity, clear logical thinking, ability to work independently, and perform well under pressure. Bitget is the world's leading web 3 platform for copy trading and one of the world's largest and most respected exchanges We are a global company with staff members from over 50 different countries and regions We are growing and looking for world-class ambitious talents to help us continue this journey We have a streamlined structure that empowers employees to work efficiently, delivering the best results in a short timeframe We offer competitive salaries and benefits Blockchain technology and digital assets have the potential to change finance in a way no other technology can - be part of itIf you are ambitious and believe that digital assets could be the next financial and technological revolution, please applyBy submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice. #J-18808-Ljbffr