Channel Marketing Manager

3 days ago

Singapore Coca-Cola Full time

Job Summary To support the function lead to Design, Develop and Execute Trade Marketing Strategies and Annual Commercial & Channel Plans to achieve defined business objectives for assigned channels. Lead in the deployment of assigned channel plans working in close collaboration with market planning, activation and franchise teams, channel & field sales teams, striving towards execution excellence in trade and achievement of market objectives. Key Duties / Responsibilities Develop annual Marketing Plan & Calendar for assigned channels and major retailers/trade customers. Work closely with respective Sales Managers (General Trade/Modern Trade/On Premise) to obtain alignment on Marketing Plan & Calendar as well as activities and promotions. Supervise the formulation of initiatives; plan, organize and implement consumer & trade promotions as well as marketing activities such as sampling and on-ground store activations. Work in collaboration with channel teams and market planning teams to develop and deploy appropriate POSM materials. Source for premiums & prizes for promotions as well as develop & produce supporting collaterals Develop PICOs/Execution Standards for assigned channels according to windows and each new product launch. Track, monitor & share status of in-store activation of promotions, POSM, equipment placement, marketing activities & new launches Conduct post-promotion analysis to identify and understand what works and didn’t work. Track & monitor spend to ensure expenditure is within budget. Work collaboratively with CCEFL to ensure adherence to brand guidelines for promotions & collaterals. Fully leverage on new product launches, national consumer promotions, proprietary assets/events to drive business for the respective channels (General Trade/Modern Trade/On Premise)Track & analyze business & brand performance for each channel & major retailers/trade customers. Identify opportunities and develop & implement plans to capitalize on them. Develop & implement corrective actions if necessary to ensure objectives & targets are on track Track & monitor competitors’ activities in each channel and ascertain possible impact on our business. To recommend corrective actions if needed. Set Performance KPIs & Performance expectations for Trade Marketing team under his/her care with the objectives of achieving set objectives of the year. Drive, guide/coach, engage, reward and develop team towards increased productivity, professional growth and Career Path Development of Trade Marketing team. Qualification Criteria Bachelor’s Degree related to Business studies At least 3-5 years of experience in Business Dev, Key

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