*NEW* 12 Months Contract Product Marketing Specialist
4 days ago
Responsibilities Develop product value proposition by leveraging insights from customer, distribution, product, and actuary teams. Innovate and communicate a compelling product story both internally & externally. Conceptualise, develop, execute, and review the effectiveness of end-to-end integrated marketing campaigns and go-to-market plans for product launches to generate consumer awareness, channel traction, and sales adoption in a 360-degree marketing approach. Owner of sales enablers and sales tools. Instrumental in designing and improving sales tools for customer engagement on various platforms, including but not limited to brochures, pitch decks, videos, social posts, content, calculators, partnerships, etc. Identify market trends and opportunities to develop tactical plans Collaborate within customer teams and cross-functional teams with end-to-end accountability of commercial delivery of product launches and product enhancement and rationalization. Plan pre- and post-product launch marketing initiatives to amplify and raise awareness of the value proposition of product launches, including marketing collaterals, digital marketing campaigns, launch events, and operational and regulatory matters. Use data and insights to drive marketing decisions Work closely with key internal and external stakeholders including vendors, creative and media agencies for all aspects of campaigns. Other ad hoc duties as assigned Qualifications Min. 5 to 8 years of working experience Good understanding of the financial industry/ MNCs Effective in project management and stakeholder management Application Interested applicants please send your resume in MS Words format to and attention to Tan Joanna (R )Short listed candidates will be notified EA Registration Number: R Data provided is for recruitment purposes only Business Registration Number: D. Licence Number: 10C5117#J-18808-Ljbffr
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